When we talk about the most trusted brands in computers the name that cannot pass without mention is Dell. The brand is long known for its quality, performance and well addressing the needs of its masses. Dell's history goes back in 1980s and 1990s, when it became the largest seller of PCs and servers for the period. Although when we see its current position its stands second to HP in the computer sales within the industry. Apart from computers the company also offers a product line of servers, data storage devices, network switches, software, and computer peripherals. In addition to this it is also the seller of HDTVs manufactured by other brands.



Lets see how Dell climber the ladder of being the second largest seller of computers. After becoming the 25th largest company in Fortune 500 list ranked by Fortune magazine in 2006. In 2007, it took a wide leap and captured 34th rank in the same list. During that time it also became top 8th amongst the most admired companies in US and also gained the prestige of being one of the high performance companies. Since then the brand has been consistently climbing up in terms of its performance and offerings.

Dell broadly caters two markets, on one hand where it assures long life, reliability and serviceability to its Business class clientele, it caters the segment of personal computers and Home PCs with the promise of performance and expandability. OptiPlex, Latitude, and Precision are the popular product lines for business class while Inspiron and XPS brands are well known amongst home users. Adding up to this is the range of peripherals with a diversified range of USB keydrives, LCD televisions, and printers.

Looking at the competition in the market Dell's rivals include Apple, Hewlett-Packard (HP), Sun Microsystems, Gateway, Lenovo, Sony, Acer, and Asus. HP poses the major threat out of the above. There is a sharp competition between Dell's Alienware and Voodoo PC of HP. When we compare the market share for the two, in 2006 Dell occupied about 20 % of the worldwide share of personal computer market, compared to HP with roughly 15%. Dell's strength lies in its attractive range of personal computer. It has been focusing on this segment to fight its competitors.

Recently Dell was in news for Adamo which is the brand for world's thinnest laptop. Apart from this it was also caught in controversy about claiming its Latitude D630 and Latitude D830 to be the world's most secure notebooks without enough evidence proving the claim. Apart from this the is the brand that most of us like and would continue to be one of the best we have.