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National Business Travel Association

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Everyone knows that nothing closes a sale better than a free bonus. The problem is, selecting the right bonuses can be time consuming and expensive, plus the extra shipping costs can eat away at profit margins. That's why travel incentives are the perfect solution for both Internet-based and physical businesses.



Travel incentives are a win-win business giveaway that you can use to close sales, reward frequent buyers, or offer as incentives for responding to upsells, cross-sells, or membership renewal campaigns.

Travel incentives are typically presented as certificates which the bearer can redeem for air travel, cruises, hotel stays, or whatever other travel opportunity is offered on the travel incentive coupon.

One of the best features of travel incentive coupons is their low cost. Business owners can purchase as few or as many travel coupons as they want. Although they are inexpensive to purchase, they have a very high perceived value from the customer's point of view. After all, everyone knows how expensive it is to fly to an exciting vacation destination, or stay at a quality hotel. Travel incentive coupons look like they are worth hundreds or even thousands of dollars. Your customers will think that you have over-delivered, and they will be quite impressed.

A recent survey shows that over 80% of survey respondents said they would like to travel more if they could afford it. Imagine being able to offer a free business incentive that grants the wishes of so many people!

How Travel Incentives Work

Travel incentives are a life-saver to the hospitality industry. When hotels need to fill their rooms, or airline flights are empty, travel incentives bring in needed business.

Although the travel and rooms are free to the traveller, the industry knows that each vacationer will spend money on food, entertainment, souvenirs and other products and services while they are on vacation. Travel incentive coupons stimulate the economy and everyone benefits.

How to buy travel incentives

Travel incentive coupons are sold by authorized brokers. Although there are a lot of companies selling coupons, not all of them are authorized. The difference between buying from an authorized broker, and a fly-by-night one, is the quality of the travel experience that your customer receives. Nothing could be worse then to give your customer a gift that turns out to be a disaster. You can't afford to take chances.

The better authorized travel incentive brokers offer high-quality travel vacation vouchers that, for example, include 3 days and 2 night 3-star hotel accommodations and $500 spending certificates in some cities.

Most of the better brokers also offer travel incentive coupons that can be combined with other travel incentive coupons to create dream packages like 3-day getaways to 4 and 5-star hotels, including airfare, for less than the cost of dinner for two at your local pizza restaurant.

Don't waste your time and money offering bonuses that look like every other free offer out there. Give your customer the gift of free travel and watch your sales explode.
National Business Travel Association
In 2003, I took my business on the road for three months while traveling by car around much of North America. In 2007, I took almost as long for a road trip from Massachusetts to Alaska and back. In those four years, several things changed that significantly affected some practicalities of taking care of business when away from the office and one's home base for that long a time. If you're planning extensive business travel and haven't been on the road in a couple of years, some of these changes might come as a surprise to you, too.

1. Internet access. In 2003, high-speed Internet was a specialty item in the hospitality industry, restricted to a few name-brand hotel and coffee-shop chains. Before I left on my 2007 trip, several people told me blithely, ?Wi-fi is everywhere now.? I'm glad I looked skeptically at that assessment.

During ten weeks of travel in Canada and the U.S., only one-third of the time did wi-fi work conveniently and right away in the room where we were staying. Another third of the time we were able to use wi-fi after quite a bit of technical fiddling or by going to the motel office or restaurant. And the other third of the time, we would have been without Internet access had wi-fi been our only option. I had three backup options for this contingency: going online on dialup with the modem in my laptop; using my handheld phone/computer (an AT&T 8525) to pick up email; and telephoning my virtual assistant to ask her to check my email for me.

2. Receipts. If you're planning to deduct business travel expenses on your taxes, then you need to save receipts and you need a written record of the expenses and their business purpose. What changed since 2003 in this regard is that more and more businesses provide receipts on thermal paper whose ink fades and smudges with the least exposure to sun or friction. This means that if you shoe-box your receipts into a pocket or a compartment in the car before you record your expenses, you could be unable to decipher your evidence. I'm not sure what the IRS's take on this development will be, but I'm glad I had the discipline to record the expenses in a little notebook at least every day or two.

3. Plastic. During our 2003 trip, we had to keep hitting up ATMs for cash, because quite a few places where we had to pay for things did not accept credit cards. In 2007, the only places where we really had to have cash were a few tolls and a few tourist attractions. We had one Canadian ten-dollar bill with us left over from the previous trip, and apart from that we were able to charge nearly everything. When a panhandler tried to hit us up for cash, we were able to say truthfully that we had none. We were putting everything on plastic, sorry!

4. Cell phone coverage. Our surprise here was that there wasn't as much improvement in cellular service for the more remote sections of the U.S. as we expected. Along interstate highways, you can pretty much expect to get a signal. But otherwise, where population density is low or nonexistent, cell phone coverage is usually likewise absent. A big exception was national parks. I had a long conversation with a friend back home from Denali National Park in Alaska, where the whole county has only 1800 or so full-time residents.

5. Mail forwarding. This change isn't the progress toward efficiency that you might expect. It took longer in 2007 than in 2003 to get postal mail forwarding going and longer to stop the forwarding. My postmaster explained that forwarding was now centralized and computerized. Whereas previously, individual post offices had been in charge of forwarding mail addressed to residents in their service area, now this was handled at the regional mail processing facility. My postmaster could put in the request to start or stop mail forwarding, but he had no direct control over the process, and it took 7-10 days for the forwarding and the no-more-forwarding orders to take effect.

Be prepared for these and other changing conditions, and you'll have a better, easier and more prosperous time away from home.
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Both Sheryl Strasser & Marcia Yudkin are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Sheryl Strasser has sinced written about articles on various topics from Travel and Leisure. . Sheryl Strasser's top article generates over 1000 views. to your Favourites.

Marcia Yudkin has sinced written about articles on various topics from Internet Marketing, Writing and Marketing. Marcia Yudkin is the author of Web Site Marketing Makeover and 10 other books. She publishes a weekly newsletter on creative marketing, Marketing Minute (
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