95% of Network Marketers fail due to lack of MLM training. Why is this? Well, for starters most companies promise to teach you how to market your business but fail to give you the proper resources to do so. Most companies simply give you a cookie-cutter website and tell you to drive traffic to it. Do Not Do This. It will be a waist of your time and money.
It is easy to tell the few companies that offer legitimate training because they all teach the same methods thatWork. One of these methods is that they teach you to lead with the product rather than opportunity. If you lead with the product you will target interested people desiring your product, which will generate a higher amount of sales. You can then introduce your prospects to the opportunity side of the business. Since these people are already using the product it only makes sense for them to join. Through this MLM training technique you will find that more reps will join and stay with your company far longer than if you were promoting the opportunity side.
Anytime you are marketing your company you always want to focus on product. This goes the same with article marketing, blogging, signature files, etc. You build credibility in your field by demonstrating product knowledge. To find out if you company is using sound marketing strategies, look at whether or not they lead with the product. If they aren't, it doesn't mean that you have to switch to a different company, just that you will have to do some extra work.
One of the best ways to start leading with the product is to develop your own lead capture page that you can send prospects to. This page is going to be related to some type of benefit that your product has. For example, if you are marketing coral calcium you are going to want to talk about the benefits of coral calcium, but whatever you do, don't mention your product. You then offer some type of free report for more information on the benefits of you product in exchange for their contact information. Link the form you use to an auto-responder that will then send out the free report. Now you have a lot of options. You can call the person and sell them on your product, email them and start to build credibility in your field, or send something like a product catalog to them. Whatever you do, do not spam. This will only hurt your credibility and motivate them to leave your email list. I highly recommend sending out periodic emails with more information about the benefits of your product (not the product itself).
Network Marketing Mlm Training
The playing field is changing in MLM; a point bourne home by Ann Sieg in The Renegade Network Marketer. The old methods of prospecting are one of the prime reasons people drop out of the industry in droves every day.
Quite simply, many network marketers just don't like hassling friends, neighbors and relatives to look at a business opportunity; it's not natural and is bad business sense. Why? Well, you're targeting unqualified leads. It's a hit and miss affair, more miss than hit and eventually, people get fed up and drop out.
Statistics tell us 90% of network marketers drop out of their business within three months. Does this reflect that the old methods of prospecting are working? Not on your life. Then why are they still rammed down the throats of new distributors?
Attraction marketing is a completely different ball game. It's the renegade network marketer game. Targeted prospects coming to you and wanting to hear about your offer. But it's not quite as simple as that.
The attraction game is a process. It's about pre-selling your prospect; teaching and training them during the lead up phase and more importantly, profiting from them to create cash flow in your business as you continue to build it.
The reason why most distributors are part of the 90% club is because they cannot maintain their financial commitment to their business during the slow building phase of network marketing. Waiting for the duplication effect to kick in takes a long time.
If you're teaching your downline the same old methods you were taught by your upline then imagine how slow your business will grow. What happens when your names list runs dry? Who do you approach about your business then?
The trick to staying afloat in your MLM business is creating additional streams of income to help finance your primary business. Does that make sense? If the only thing you're showing your prospects is your main opportunity then you're leaving a ton of money on the table.
The renegade network marketer is one who knows how to generate cash flow from day one. He/she knows how to sell to 1000 people in the same time it takes to prospect one person using the old tactics. And that's the key to succeeding in network marketing in the 21st century.
Both Andrew Leone & Dean Caporella are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
