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Never Got Her Name

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When someone is speaking about Parry Sound, there may be a number of places to which they are referring. Parry Sound is the name of smaller bay in the huge Georgian Bay of Lake Huron; the Sound itself has lent its name to an electoral district around the bay and of course to the town of Parry Sound located at its tip. So how did this particularly widely applied name come into existence in the first place? Like many older Canadian towns and cities, Parry Sound takes its name from the days of exploration, although in a more roundabout way than you might at first expect. Let's take a quick look at a couple of the key figures.



Captain Henry Bayfield

Lake Huron was first mapped out entirely by Henry Wolsey Bayfield, a Royal Navy Surveyor who lived in Canada. He conducted the first hydrographical survey done on Lake Huron in 1822, at the age of 27. He also conducted surveys of Lake Superior and charted the St. Lawrence River, and was eventually named as an admiral in the British Navy.

With all of that exploring, it was inevitable that Bayfield would have the opportunity to name several important geographic features during his expeditions. Of course, you might already be thinking that obviously this article is not about Bayfield Sounds. Bayfield did indeed have his name commemorated in the nomenclature of some towns and geographic features, but was not egotistical enough to name every feature he encountered up to himself. So, while he did christen Parry Sound under that name, he did so in order to commemorate another man.

Sir William Edward Parry

Upon the discovery of the sound in the Georgian Bay, Bayfield decided to name the feature after then captain (although by his death he was a rear admiral) William Edward Parry. Remember that Bayfield was a young man at the time of this discovery, and likely enamoured with the success of his peer in terms of rank at the time. At close to the same age as Bayfield (30), Parry had completed a voyage to the Arctic Circle which had never before been accomplished, journeying by ship halfway from Greenland to the Bering Strait, and concluding that the Northwest Passage was an impossible journey with the ships available at the time. Parry made this voyage in 1820 and was considered a hero to the exploring arms of the British Navy.

It is likely that, as he lived his life in England, the man after whom Parry Sound was named never actually saw the geographic feature. Nevertheless, it stands as a tribute from one of the British Navy's most influential explorers to another. Incidentally, a crater on the moon also received its name from Parry, although in this case it was unlikely that he was in fact the first to document its existence.
Never Got Her Name
The simplest way to answer that question is this: every writer borrows from other writers; that is, no one starts completely from scratch. Advertising writer are just more upfront about the process.

This should make perfect sense if you consider the purpose of advertising: to trigger certain emotional responses in the prospect and move them to take a specific action. If the advertising moves the prospect to take the desired action, the writing has fulfilled its purpose.

Copywriter know the human beings are complex. Just what causes us to take action isn't always clear.

Copywriters will usually start with an advertising piece that they know is effective, and will borrow elements. Every area of a sales letter is modeled from an earlier, successful piece, starting with the headline.

A classic headline from the previous century went like this: "They Laughed When I Sat Down At The Piano, But When I Began To Play...". This particular headline has been the basis of hundreds of later headlines. Why is it effective? There are at least two emotionally charged ideas present, and probably more. The skilled writer knows what tool is required to achieve a certain effect, and moreover knows how to use it.

It's usually the case that certain elements are present in successful headlines.

Sometimes numbers are used as an effective means to draw the reader in, like in headlines like, "The Five Steps You Must Take..." and "Seven Tricks...". The human mind sometimes loves specific numbers.

Another well-known technique is the word "secrets" or some variation. This idea is used in at least two senses. Firstly, people love the idea of obtaining secret information that will give them an upper hand. On the flip side, no one likes the idea of other people gaining this secret knowledge and keeping an advantage over themselves.

The final widely-copied element I'll mention today is the use of a story in a headline. Yes, you can tell a "story", or hint at one, with just a few words. One of the most famous (and effective) is the "One Legged Golfer" headline. It's an absolutely true story, and I'll point out that the best stories are often stories from real life.

With these elements together, we could come up with a headline like this:

"Blind Welfare Mother of Three Discovers the 5 Hidden Secrets To Opening a Checking Account, Even If You're On ChexSystems 'Black List' ".

I hope this article has helped you see that when copywriters "copy", they are merely borrowing ideas, not the actual words of other writers.
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About Author
Both Rob Parker & Darrel Hawes are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Rob Parker has sinced written about articles on various topics from Real Estate, Network Marketing and Real Estate. The 550-passenger Island Queen, built in Canada in 1990 by a division of Algoma Steel, is the best vessel for cruising Georgian Bay's .. Rob Parker's top article generates over 301000 views. to your Favourites.

Darrel Hawes has sinced written about articles on various topics from Computers and The Internet, The Internet and Email Advertising. If you are trying to increase traffic to your website, see Darrel Hawes' site for tips in , and. Darrel Hawes's top article generates over 8100 views. to your Favourites.
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