The great new technology allowed Michigan-based kids from Plymouth High School, Canton High School, and Salem High School to quickly download line waiting times, so they could decide which attraction to visit next.

Developed by Broadcaster Media, a sister company to Brisbane-based IT company Absolute Data Group, the technology was used at a large theme park in Ohio, which, like many theme parks world wide, can have waiting lines of up to one or two hours for new or popular rides.

The Broadcaster technology provides a way for companies to send graphically-rich, updatable applications to a consumer's mobile phone, without using expensive web browsing or WAP.

Individuals could just SMS a number to get updateable line waiting times, helping them to decide which ride to try next, thus making their excursion far more enjoyable.

According to Plymouth High School science teacher Jim Gell, the quick and reliable updates saved valuable time and energy.

?We were happy with the whole concept,? said Jim. ?In addition to wait times, we added updated weather reports and group information throughout the day. Both students and teachers found it easy to use and a valuable asset.?

Amanda Wrobleski, a 2007 Class student at Canton High School said: ?the time saved using Broadcaster made the excursion more fun. We could decide to go on rides more often and avoid walking across the park to just wait in line.?

Broadcaster was launched in March and has already received interest from some of the world's biggest brands.

The real time, off portal broadcast system permits companies to push product catalogues, news, video, event details, special offers and even sporting results to a customer's mobile phone ? on receipt of an SMS text message.

A second-generation technology, Broadcaster? will change the way big brands interact with today's sophisticated, experienced and content-hungry individual.

?Broadcaster? is the ultimate in consumer-initiated product and sales delivery systems,? said Broadcaster Media founder Tammy Halter.

?It permits companies to engage one-on-one with individuals,so they can receive qualified dedicated marketing leads, and respond to customer-driven requests.

According to Tammy, corporations today need to deliver relevant, personalised content at a time when the buying impulse or need for information is high.

?Mobile technology is enabling companies to respond to this challenge. But for the first time ever, individuals won't have to rely on a permanent connection to WAP in order to access their favourite brands. Broadcaster? is putting the shop in the pocket of consumers, all day, every day,? Tammy said.

Companies or marketing agencies wanting to discover the full benefits of Broadcaster can access further information at www.broadcastermedia.com.