It's essential to determine which keywords are right for your niche, opting for too broad a term can land you with some very stiff competition and make it almost impossible to rank well in the search engines.



Below you'll find 2 web sites that let you do free keyword research:

?http://www.wordtracker.com/free- trial.html

?https://adwords.google.com/select/KeywordToolExternal

You should look to use keywords that are geared toward your niche market but have less competition. This will give you a much better opening to have your website positioned well. Google shows these competing keywords as 'Search Volume' and 'Advertiser Competition' while Wordtracker displays them as KEI. Keywords with a higher search volume and low competition, should be your goal

Now that you have chosen your keywords it's time to put them to some good use.

On page - you should try and use your keywords on web page titles. Also, include these keywords in header tags and throughout the page text. Try not to clutter your posts with just keywords; you should aim for a 1% - 2% keyword density per topic.

Off-page optimization - three of the most popular and effective uses for your off- page keyword optimization is directory submissions, link exchange and submitting articles.

1.While not always likely, you can include your keywords in a title description when adding your website to directories sites.

2.You can request a keyword targeted text link to other website owners when taking part in link exchange, but some sites may in pose some limitations.

3.When you submit your articles you can include a keyword targeted backlink to your website giving you greater control of the keywords you use, and the page you link to.

These may be just some of the basics when it comes to optimizing your website, but remember, your advanced SEO efforts may be wasted if you get the basics wrong.