Nike Dunks gave birth to a new trend of using sports terms with sneakers with ?dunks?. What started as college and University sneakers with respective uniform colors has outgrown all expectations. Seldom, we hear anyone calling Nike Dunks by any other name even though they are also worn as casual wears.



Constant Innovation ? The Only Stable Thing

Nike Dunks has seen a sea change since first launch and with each change the sneaker has gone from strength to strength apart from being embraced whole heartedly by all. Nike joined forces with skate manufacturers and sporting events to complement their efforts. The year 2002 saw Supreme Skate endorsing Nike Dunks, later in 2004 Nike Dunks Mid hit the market. Nike Dunk SB Medicom, which followed later, was the snazziest of them all. Using reflective material, the sneaker impresses like silverwares. Nike has drawn out a plan to bring back successful old models and release them as Nike Dunks Vintage series.

Nike merits a pat on its back, even tactically, for its path-breaking introductions and the highly successful brand positioning exercises. Don't be misled into believing that the success of Nike Dunks is a string of coincidences; lots of market analysis hard work, product planning and brain storming have gone into making each successful model. Don't ever forget the contributions made by the rich features, styling and quality, the dream recipe to storm the young minds. Each bold and dashy colorway Nike Dunks brought out is first in its category at that precise time.

Nike Dunks ably complements players? performance by providing traction and cushioning which is perhaps one of the best things about Nike Dunks if you forget the style and brand equity for a moment. Yet, the contrasting glow colors, the electrifying looks in most of its models, first release or retros, completely engross you even if you intended only for the plain pleasure of wearing. Check this, with swoosh and inner linings in gray, laces and soles in pink floras, the latest release in women's line will flatter you not because of their comfort and quality but because of styling.

Nike introduced the concept of using tiny rubber pieces in different shapes inside midsoles to help augment cushioning and stability factor in running shoes which immediately was picked up for Nike Air Jordans and into all other Nike shoes. Those being made out of EVA rubber and gum are specially created for Nike. All in all, this makes a great contribution towards Nike Dunks? outstanding success.

Fans of Nike Dunks hardly mind the extraneous price they have to pay for their favorite sneakers, sometimes. What really matters to them is whether they can catch public attention for a few moments or not with their dream shoes. With its fingers on the public pulse, Nike is not leaving any stone unturned to keep Nike Dunks on top. Can you imagine venturing into a party without wearing the just released kicks? If your answer was yes, unfortunately, Nike Dunks are not for you.