Off page Search Engine Optimisation is key if you want your site ranking high on Google, Yahoo & MSN etc, there some fairly straight forward tasks you must do to achieve this goal and it's not rocket science. Have a look at what your competitors are doing, if they are ranking high in Google, copy exactly what they are doing, and then do things slightly better. You want to give Google exactly what they want so if your competitors are ranking high they must be doing something right. The chances are they have some high page ranking links aimed at their site. You will need to know which websites are linking to them and the number of websites linking to them.



It's important to also find out the page title of the websites that are linking to your competitors, the anchor text used in the link and the number and types of links linking to them.

There are many ways to get links, the easiest way is to buy them but not everyone as the budget for that, the second way is to swap links and the third way is to submit your site to directories or even by writing articles. Remember each article written or each directory your site is submitted to is a link back to you, or a vote for your site.

If you want to swap links with similar organisations they are the best type of reciprocal links, then you must make your emails personalised to them, so you don't just appear to be a like a link farm.

If you want good quality links then this is going to take plenty of research and plenty of time, you don't get to page one on Google over night not without getting your site banned. That's the challenge of Search Engine Optimisation there is no set formula you just have keep working at it all the time.