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One Source 50 Plus

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You go by many names: seniors, boomers and even the 50-plus crowd. But no matter what name you prefer to go by, one thing is certain ? today's savvy workplace vets are sticking around the water cooler a little longer, and if you've already retired, you're often jumping back into the job market and saddling up once again.



Thanks to modern medicine and inspiration from the likes of Jane Fonda and the ?Godfather of Fitness,? Jack LaLanne, today's 50+ population is healthier, hipper and making more money than ever before. In fact, according to the U.S. Bureau of Labor Statistics, 20 percent of Americans 55 years and older will be working by 2015. In 2000 that figure was just 13 percent. And almost 70 percent of workers who have not yet retired recently told AARP that they plan to work well into the traditional retirement years ? or they don't plan on ever retiring!

Some 50-plusers need to work to pay the bills. Many look for senior jobs for a little extra cash to fuel their leisure pursuits, while others simply want a productive outlet for their spare time.

So if you're over 50 and looking to grab an hourly job, you've come to the right place. Here are a few tips for a successful 50-plus job search:

Update your job profile

Re-entering the job market as a 50-pluser is a great opportunity to express your strengths when applying for a job. For example, age translates to experience and maturity. While it may take some training to catch up on a few technological gaps if you've been absent from the marketplace for a while, other skills never need to be dusted off. Emphasize attributes such as communication skills, accountability and trustworthiness. In other words, don't sell yourself short when going back out on the job trail.

Target your comfort zone

Before you sign on for a 40-hour work week, ask yourself a few questions: Will taking on fewer hours ? and balancing hobbies and a part-time job ? lead to a more fulfilling life? (If you can afford to, of course.) Can you accept receiving a paycheck that may be substantially less than what you made in your most recent career? And what about the work environment itself ? if the employees are mainly teens and 20-somethings, are you OK with that? There is no right or wrong answers to these questions; you just need to be sure you're re-entering the workforce carefully and comfortably, and are aware of all the possibilities that may greet you in your new work environment.

Have a little patience

We're actually stealing this bit of job search advice from SnagAJob.com job seeker Cindy F. from Colorado. But rather than blabber on and on, we'll let you hear it straight from her:

?I'd been looking for work for over six months and was getting desperate. I received an alert from SnagAJob.com directing me to apply online for a Home Depot sales associate position and, after an interview last week, I just got the word that I'm hired. I got a position at the Home Depot in Littleton, Co., just a 15-minute drive from my home. I requested a position in the gardening department and that's where I'll be working. It's very difficult to be 56 and looking for work after my career had been eliminated by computers, and your website has been very helpful with job leads when I had given up all hope. Thanks again!?

If you're a working boomer who has sound advice for finding and excelling on the job, please visit us at: http://www.snagajob.com like Cindy did. We'd love to hear from you!
One Source 50 Plus
The number of U.S. adults over the age of 50 will soar over the next ten years. In fact, U.S. Census Bureau data shows that 50+ adults will be the only growth demographic - measured by age - between now and 2015. The Baby Boomer generation will enter its 50s and 60s and is set to be prime candidates for a work at home business opportunity.

Some marketers think the biggest opportunity to add people to their home based business opportunity lies in the young consumer. Nothing could be further from the truth. Boomers are actively searching for new income opportunities; where as the young consumer can easily become overwhelmed in today's dynamic marketplace.

Many companies hesitate when it comes to marketing new ideas to the Boomer generation, especially ideas that have a focus on technology. Often they say older consumers are resistant to change and don't adapt well to new technology.

Baby Boomers are just as open to new ideas as younger consumers. The Boomer generation broke the mold during every stage of life, middle age is no different. As Boomers hit midlife, they're open to a wide range of new home business ideas and experiences.

Baby Boomers have always been at the forefront when it comes to embracing new ideas and technologies. During the course of their adult lives, Boomers have embraced PC's, cell phones, PDAs, e-mail, and voicemail, all new ideas that can be used in a work from home environment or an internet home based business opportunity.

When it comes to the Internet, the story is no different. Boomers are using the web at nearly the same rates as other age groups, and in just about the same way. The fact is 70% of adults age 50 to 64 are online today. This is only about 12% less than younger age groups. While fewer 50+ Internet users have access to a broadband Internet connection than the general online population, their overall usage patterns mirror other age segments. They're more likely than GenX'ers to use the web to gather information, nearly as likely to shop online, and they're avid consumers of business and health related information.

If todays trends continue, even more Baby Boomers will be online in the years ahead as the overall U.S. population ages. Over the next ten years the 50+ web audience will include more of today's younger Boomers and we will see many use those skills to develop an internet home based business in provide extra income. Social networking, multimedia and blog sites will also continue to gain popularity among the Boomer generation.

The opportunity for entrepreneurs looking to tap into the ever growing 50+ market in the years ahead will be enormous. It's not hard to imagine small or even large web-based businesses succeeding in this virtually untapped market. The key will be to provide a highly rated online business opportunity for the Baby Boomer generation. One that is easy to follow, appeals to a broad range of individuals and is not outrageously expensive.

God Bless and Always Remember To Make It A Great Day!!

Michael J Kohn
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About Author
Both Mike Ward & Michael J Kohn are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Mike Ward has sinced written about articles on various topics from Careers and Job Hunting. Mike Ward is the Senior Online Editor for SnagAJob.com, America's largest hourly job website. SnagAJob.com features more than 100,000 active
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