With the development of the digital market, new business opportunities have formed in newly-invented sectors of activity. How do people make money on the Internet? Whether we are talking about goods or services, the basics of the Internet transactions are best considered by sales. The presence of high competition has determined small and large companies to adopt a variety of strategies to be noticed and profitable online, and since the ways to achieve such targets are very complicated, a new type of businesses has formed: Web marketing businesses. Who are they and how can they help to business promotion? First of all, most people lack marketing knowledge and understand very little of the artifices used to promote campaigns and support a product or service in a top list.Internet marketing businesses are most often teams of people with solid professional marketing training that have made a job from studying the motion principles of the Internet as a mirror reflection of the real-life market transactions. The range of services provided by such companies is vast and thorough, some of them can help one start from the beginning and build everything for online representation, beginning with web page design. The standard kind of service companies require from Internet marketing businesses is the creation of advertising campaigns and their monitoring over an long period of time.The set-goal of such campaigns is the growth in sales and overall company profitability. However, there are different categories of services that Internet marketing businesses cover depending on the desires of the customer. Thus, one can choose between search engine marketing, keyword marketing, web site marketing strategies creation, sales lead, sales lead management and so on. Yet, looking more specifically, there are further objectives targeted too. Thus, some companies need to convert traffic into leads, others want to improve the search engine ranking, small businesses often require local or regional promotion and so on.Last but not least, Online marketing businesses are very often a very good source of tips for the more educated web developers who manage to optimize the sites on their own but they still need tips on strategies, tools and marketing techniques. A good example here is the choice of the softwares necessary to optimize a web page and monitor it constantly, improving the activity and increasing the profit. What is the criteria to finding a valuable piece of software? A few tips and hints to the complexity and the functions of some such tools will easily influence a web developer into adopting it.