The definition of a joint venture is an agreement between two or more parties to join together for the purpose of executing a particular business undertaking. The profits and losses of the enterprise are agreed to be shared between all parties. Two people, or a party of more, join together in an online joint venture to specifically do business online.



So, in plain English, an online joint venture occurs when another online business is available for you to join forces with, in order to make money. Joint ventures hold no tricks other than locating a good partner. They can also be in a wide variety of different forms.

An example of this would be, a simple rather common joint venture, is whereby two information marketing businesses bundle their products together in order to promote them to their combined email lists.

This type of arrangement generally has high potential. The exposure and customer base is increased as well as each business making money. Each customer and email list has the opportunity to receive benefits from the product of each business.

There is only one of a thousand possibilities with this type of joint venture. If you possess a good opt in list and someone has a great product, then their product can be promoted on your list for a percentage of the sales.

You may even be a person that is talented when it comes to marketing products, and have a good idea for a product that you know your market would purchase. However, you may not have the free time or the inclination to originally create the product.

To achieve this, you could partner with a programmer or a writer to create the product. By doing this, you split the profits, as you are selling the product. As stated earlier, there are a number of options.

It has been said before, that the absolute key to the success of an online joint venture is locating the correct partner. An excellent place to find a partner is by online networking. It may be that you already work with a business that you could partner with.

Once your potential partner has been located, the first step would be to draft a proposal, before you do anything else. It is necessary for you to highlight the exact thing that you would bring to the relationship and what has to be gained by your potential partner.

Once your proposal is prepared and ready, and only once you have undertaken sufficient research on your potential partner, you can call them, send them a letter, or zip over an email to introduce yourself and outline your proposal. It is important to remember that you make your proposal about them. Inform them of what they have to gain and what you can offer, rather than what you have to gain personally.

If your potential partner is not interested, then it is important that you part on good terms. You may just cross paths with that person again and work together in the future. If, on a better result, your potential partner says yes, then it is time for you to enjoy the experience along with the profits.