The logo is a very important part of your company's marketing strategy. It will appear on every piece of literature that your company produces. From black and white business letters to full color business cards, the logo will appear on all of them. So it is vital that your logo is well designed and reflects the image that you want to convey about your business. Here are five techniques in logo design that might make your logo a bit more brilliant.



Animorphic Designs

Animorphic designs are ones that use an animal portrayal in some fashion. Usually, an animal is chosen for use in a logo based on certain traits in that animal that are considered positive, and that the company wishes to convey about themselves. For example, the bald eagle is often used in American companies that want to appear bold and patriotic.

Natural Spiral Designs

As opposed to meticulously drawn spirals, natural spirals are designed to look organic and, well, natural. They can be used by a company that wants to show its ability to take the chaos often introduced by nature, and harness it into useable form. It can give customers a sense of order and freedom, at the same time, which can be quite intriguing.

Pop Designs

Logos that incorporate pop elements are usually geared towards younger consumers. They often have a “retro” look, perhaps using fonts or colors commonly used in a past decade. Logo design, like many aspects of popular culture, tends to go through cyclical patterns. Design techniques that were popular in the 60's and 70's, for instance, will fade from popularity, only to reemerge on the scene in the early 21st century. Companies that want to cater to the ever vital youth demographic will often use pop designs on their marketing literature and business card printing.

Refinement Designs

Logos with refinement attributes are much like pop designs, in that they often portray a “retro” look. In general, refinement techniques use simple, geometric shapes to dominate the logo. It gives the look of simplicity and efficiency, which is a positive attribute for many companies.

Droplet Designs

In a droplet design, two or more droplets of color are caught in the act of merging. This is usually used to convey the image of, of course, merging or acting as a union. Most often, this type of design is used for scientific companies, or those using technology in a dominant way. This logo design has become more and more popular in recent times.

Whatever type of design you ultimately choose for your logo, make sure it matches the “feel” of your business. If you have an old-fashioned furniture design company, for instance, you might not want to use a logo that is heavy on droplet techniques.

And don't forget to use your logo prominently in your business card printing. Many companies neglect to do that, but that is a big mistake. Your business card will often be seen more than any other advertising literature that you produce, and your logo can really help plant your company into the customer's mind.