Online shopping and Internet Marketing has come off age in India. This form of marketing has made tremendous uptake since the time when only text based website were used for product marketing and promotion. In India this form of marketing is forwarding with great speed and becoming one of the essential company planning tools to launch or promote or sell their products. Every now and then new product companies are emerging to offer their services online. Some of the famous online shopping portals in India are rediff, indiatimes and indiaplaza who showcase thousands of products to the customers and use drop shipping methods through their vendor networks. Then there are manufacturers who are directly running their online portals and selling their stuff online. Almost all the big brands are using this platform to sell their goods in India. Some companies are using their franchise model to operate online retails business. All forms of gifts, books, electronics, jewellery, clothes and art are the most sought after products purchased by customers online.

Electronic commerce has revolutionised the Indian shopping scene. People can send gifts to any Indian city sitting anywhere in the world in the comfort of their home or office. Even local people have started using this form of shopping and started sending gifts or any service online to their relatives and friends who live in a different Indian City.

Online shopping is always on its peek on every Indian occasion on Diwali, Holi, Mother's Day, Valentine's Day, New Year's Eve and every occasion which is celebrated in India. Valentine's Day is the most popular among online gifting websites when comes to selling their stuff followed by Mother's Day and Diwali.

To help online shopping portals gain maximum exposure in all forms of internet marketing for their products many agencies are coming into the Indian online scene offering SEO (Search Engine Optimization), Website Development and Afliliate Marketing which are all different forms of web marketing tools used from development to marketing phase of online portals.

Inspite of this emerging trend there are people who find it difficult to use their credit cards to do online shopping and are afraid of online frauds and the truth is these happen everywhere in the world every now and then, but mostly these happen due to lack of knowledge about the service providers. To counter this, online shopping companies have adopted other forms of payments such as cash on delivery, cheques, demand drafts etc. However, online frauds can be minimised if people choose the right service providers who are well established and prominent in Indian online shopping scenes to shop online in India.

People are enjoying every bit of this trend very much in India and many big players from all over the world are taking deep interest in online shopping in India. This is just the beginning for online shopping in India and it is here to stay and we will see more progressive and professional form of shopping and online marketing in India.