After seeing a bigger picture, you start looking at whole online sports betting industry from a different angle.



Fact is that 98% of online punters are constantly losing money with online betting, so this also explains why bookies are so generous by giving a deposit bonuses up to $500 to attract new bettors.

Bookies are not so successful because they are so much smarter then bettors BUT because they are using betting tools that help them in making the right decisions.

I mean if you think that also bettors are now united in betting forums (where they exchange sports betting information from all over the world), then bettors should start making money and beat their bookies.

Yet, average bettors are still losing money every day.

As always, if you want to beat your opponent, you have to know how your opponent thinks and maybe even more importantly - what does he have to beat you constantly.

If you can get access to same betting tools and information that bookies have, then you can beat your bookie at his own game.

Let's take a look at just a fraction of what is in the arsenal of tools that online sportsbooks use.

1) Betting odds comparison tool.

Bookies are united in syndicates where each bookie, that is in such betting syndicate, get odds from other bookie.

This way they compare, if there are differences in betting odds that they have and also exchange info why odd dropped.

If you get access to European or and Asian odds comparison services, then you'd see that especially with Asian bookies, they have almost the same online betting lines and odds. Even live betting odds and lines are almost the same with all Asian bookies.

Let me just give you an estimate of the price that such services charge.

Price for a monthly access to such betting odds comparison that online bookies use are from 200 euro (around $300) up to 5,000 euro (around $7,500) or even higher.

For average bettor that bet in average around $200 this is way too much money to pay for. But luckily for them there are also free odds comparison websites that monitor less bookies and also they show odd drops with delays up to 10 minutes.

Now you also can get a great free betting tool, that saves you a lot of time in searching on your own, which online bookie has the best odd on a betting pick you want to bet.

This tool is called a BookieSniper Odds Comparison Search Engine Plugin which you can install with only a mouse click at http://www.bookiesniper.com/odds_comparison.html

With this search engine plugin (made by the same standard as Google search plugin, that is by default at top right in every Firefox browser), you find best online odd and line (for your desired bet), with only 2 mouse clicks. All procedure takes less then 20 seconds.

2) Where is the money tool.

This is something that no online bookie will reveal. But again average bettor does have an indirect way of predicting on what the wiseguys or people with access to precious information, are betting.

This simple tool can be found on Betfair. For those who don't know what a Betfair is, let me just say that it's the biggest betting exchange where bettors bet against each other. Since Betfair only takes fee from a bettor that won money, they actually welcome pro bettors. Biggest advantage for bettors to use Betfair is that they don't get limited if they win constantly. On contrary, the more you win and pay fee to Betfair, the more Betfair points you get and at different number of points, you get this fee reduced from 5% up to low as 2%.

Also when most online bookies block a game due to rumors to be fixed, Betfair don't block it simply cause they are making money from fee for every bet that is traded on their betting exchange platform. This means that on games where online bookies lose the most (if fix info was correct), on such games Betfair makes the most money since they charge standard 5% fee on won bets.

Now that you know what Betfair is and what advantages are for bettors to have an account at Betfair, now you'll understand why this tool is so useful.

Betfair tool Where is the Money? is at bottom left on their website at http://sports.betfair.com. By clicking on that link, you get a pop up window where you can select to find which games have the most amount of money matched and unmatched for any sport they offer to trade. Like I said before - pro gamblers are welcomed and they bet big and games are never removed - even if rumors to be fixed. So don't be surprised to see over a million dollar placed on a team that you never heard before.

I explain a lot more about this and few other valuable betting tools (and going into details, how to read and analyze Betfair graphs), in my betting membership area on my website at http://www.BookieSniper.com