Businesses and householders can now ask for a private number which means that their number is no longer listed. This has the advantage of reducing unsolicited calls but can harm the ability of a business to generate sales.
The size of the advertisement determines the price. Business names are listed in alphabetical order. This means that if a business name begins with the letter "a" it invariably has an advantage over a business that starts with the letter "t".
Now many countries are creating opt out rules which mean they businesses can still be listed in a telephone directory but can not be contacted by companies who wish to sell them products. This has totally changed the landscape for telemarketing companies and businesses which have been burdened by new regulation.
The Yellow Pages generally refer to business listings whilst others refer to personal phone numbers and addresses. The main logo that is used is world famous and is a static image of two fingers walking on a yellow background.
At the beginning of existing directories you can usually find information for the emergency services, transport information as well as international dialling codes.
Now business directories are moving online. In the old days these were limited and barley used due to the low download speeds and the time it took to find a phone number.
Now many people no longer use the paper version as they have access to high speed broadband. This makes searching for a phone number much easier utilising the internet and keyboard then relying on a printed version which is probably out of date.
This is the real value of an internet directory. Information that is updated is available to all and sundry the minute it has been modified. Meanwhile most paper directories are six months out of date by the time they land on your door step.
Many people also use internet directories to enhance the ratings of their websites online. It is important that there is a live weblink in your business listing and you focus only on the well known and reputable directories.
Search engines love inbound links from quality sources but dislike link farms which just sell links. Generally speaking the more inbound links a website has the higher it appears for its search terms.
Many websites have disappeared of the search engines radar primarily because they bough cheap and nasty links from the link farms. It is far better to have a few quality inbound links than hundreds from pages that are not rated by the search engines.
What is going to happen with the advent of internet facilities for the mobile phone? Business Directories are now being created that are dedicated specifically for mobile phone user1! Technology is improving so rapidly now that even the business directories are struggling to keep pace!
Open Source Business Directory
Step One:
The first thing you need to know about starting a business directory online is what is your target market going to be, in other words what kind of businesses do you eventually want to include in your new business directory.
If you already have a current business online or offline then you will already know your target market, and you can move forward to step two in this article.
However, if you have no idea what your target market will be, then you will need to do some research, I would recommend starting a business directory about something popular and which is going to earn you an income down the road or.
That will gradually help grow your current business.
Here are some very popular and profitable niches for an online business directory you could start.
1: Real Estate Directory
2: Travel Directory
3: Online Dating Directory
4: Automotive Directory
5: Fashion Directory
There are so many more and to find them just go to Ebay.com or Amazon.com and see what is popular on those sites, or you could
go to Google and do a search for keyword terms like "Hot Niches" or "Popular Niches" or "Popular Business" get the idea..
Then after you have decided on the niche for your new business directory, you will need to either buy or register your domain name.
Step Two:
Buying or registering the right domain name for your new online business directory will be the most important thing, so you need to make sure you get this correct from the start.
A good domain name should be no longer than two to three words, and it should contain the name of the niche and the word directory in it and should always be a .com if you can help it other wise you should go for the .net domain if the .com for the domain you want is already taken and is not for sale.
Therefore, for example if I was going to start a new business directory about the niche real estate the ideal domain name would be RealEstateDirectory.com or RealEstateDirectory.net but all good domain names like this have already been taken, but they may be up for sale so just visit the website and see.
If you find the domain name is not for sale then you could also try adding a dash between the two words.. Like this RealEstate-Directory.com or RealEstate-Directory.net and see if they have been taken or not, and if they are taken see if they are for sale.
If you have to go with a three word domain name you could enter something like your town or city name in front of the domain so it could be.. Like this NewYorkRealEstateDirectory.com or NewYorkRealEstateDirectory.net and see if it has been taken.
A great free online resource I have found to help brain storm a new domain name and see if they have been taken or not is RegistrarStats.com , give them a try.
Once you have found the domain name for your new online business directory it is time to register it, I recommend Godaddy.com for this as they are the cheapest and offer the best services.
Step Three:
Now that you have got your domain name for your new online business directory it is time to find a hosting company, and I have tried many and the best I have found
is SeoHosting.com which is owned by HostGator.com, and they have been around for a very long time and they have thousands of happy customers.
Step Four:
Now that you have got your hosting account for your new online business directory it is time to build the directory.
Now you could do this a number of different ways but it all comes down to the amount of money you wish to spend.
If money is not an option for you, then I would recommend hiring a PHP coder from a website like RentaCoder.com or ScriptLance.com or eLance.com and get them to build a custom solution for you, this way you will make your new
business directory stand out from all the other cookie cutter directories that are online these days using an off the shelf PHP directory script.
Don't get me wrong there is nothing wrong with these types of scripts, and we use one our self for our own Link Directory, but we have gone a step further and have had a custom template created for our directory which has turned out to be a very good investment.
The directory script we use and recommend if you are on a very limited starting budget is PhpLinkDirectory.com.
Step Five:
Now we come to the final step and which is promoting your new business directory, this can be done with or without spending money.
I will list five free options and five paid options below you can start to help get the word out about your directory.
Free Options:
1: Join online forums and discussion groups related to your new business directory and make a post inviting business owners to list their website/business in your directory for free or at a discounted rate.
2: This one is related to 1: make sure you add a Sign line linking to your directory in all the posts you make in the forums you have joined.
3: Submit your business directory to other free link directories online, just do a search in Google for the key word Link Directory.
4: Link to your business directory from your other websites that you already own or run this way the search engines will find your directory and index it.
5: Send out and email to friends or customers and ask them to link back to your business directory and in exchange link back to their website from your directory if it is relevant.
Paid Options:
1: Start a Google Adwords campaign to instantly start driving traffic to your business directory, but be careful because if you do not know what you are doing with Adwords you could end up spending a lot of money without any results.
2: Buy some paid links from other websites or directories that are similar to your own business directory.
3: Submit your business directory to the Yahoo directory at a cost of $299 per year. Being listed in the yahoo directory will make your directory more creditable in the eyes of the search engines and your visitors.
4: Buy some advertising in offline news papers if your directory targets businesses in your local area.
5: Buy banner ads on other websites that relate to your business directory and try and to negotiate for a 6-12 month period because your can greatly reduce you're over all banner advertising costs.
Both Naz Daud & Sukhchain Singh are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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