Marketing on the internet ties together creative and technical aspects of the Internet, including design, development, advertising,



Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through banner ads on specific websites, e-mail marketing. Web 2.0 strategies, search engine marketing (SEM), and search engine optimization (SEO).

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via natural, organic, or algorithmic search results for targeted keywords. Visit the SEO Philippines to learn more of this.

SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for.

SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Learn more about this with the SEO Philippines.

Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices.

The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically.

Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. More information about this with the SEO Philippines.

Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Yahoo's paid inclusion program has drawn criticism from advertisers and competitors.

Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links. For more information about SEO, then visit the SEO Philippines at www.myoptimind.com for more details.