In view of the large proportion of business transactions which are consummated by correspondence, I regard any well directed efforts toward the improvement of business letter writing as most worth while. I am very glad to improve the opportunity to add a word of emphasis to the obligation which I feel rests upon our teachers of English and our business executives to do all in their power to improve the standards of such communications. A business letter is really a substitute for an interview. Within its text the writer makes a request, outlines a proposition, expresses an opinion or gives information, more briefly, it is true, than he would in conversation, but often much more convincingly.
A letter is effective to the extent that it impresses and influences the person to whom it is addressed. Those who receive letters are impressed favorably or unfavorably by the character of the stationery a business house uses, and by the way its letters are typed, but they are influenced
by what a letter says and how it says it. Hence, it is highly important that both the form and the substance of business letters be carefully studied. They should be attractive in appearance, courteous, concise, straightforward, and so clearly phrased that they cannot be misunderstood. More than that, they should be builders of good will and a fair expression of the character and purpose of the writer, whether it be a corporation or an individual. They should accurately reflect the spirit of their institution or the person who writes them. Brevity, sincerity, and utility should distinguish them. Trite phrases and long sentences should be avoided as far as possible. The cultivation and maintenance of mutually pleasant and profitable human business relations should always be the end sought.
My own feeling is that every effort should be made to make our letters simple in construction, kindly in tone, and pleasing to the eye, but that special insistence should be placed upon the necessity of not committing ideas to paper until they have been clearly thought out and adequately
supported by the necessary data.
The cultivation of a convincing correspondence style is a worthy ideal for every business executive and those who aspire to be business executives. It has both economic and social value and well deserves the study and consideration which you invite to it.
Out Of Business Letter
Business letter has a materialistic purpose but effective business letter can also strengthens the bonds between two organizations or the dealer and the customer. Business letters are used for many purposes such as to make inquiries, send replies, to place orders or bank correspondences etc. The main and the basic function of the business letter is not only to convey your message to the person who receives the letter but also to influence the reader. Following point can be used to make your business letter an effective business communication.
Language of business letter:
The language of business letter should be simple. It should not contain difficult words, phrases or technical jargons. It should have a smooth flow and should be easily understood or it should not require further explanation.
Avoid use of long sentences having many clauses. Sometimes the reader loses the beginning by the time he comes to the end of the sentence.
Avoid negative approach in the letter.
Avoid use of dull and uninteresting language. A letter with permanent style or with same tone of expression at all occasions may become stereotyped in due course. Use variety or a welcoming change in language that befits the particular occasion or pleases a particular person. But the variety should not be at the cost of clarity.
Sincerity of purpose:
Sincerity of purpose is important not only for human relations but also for business dealings. The letter should have an air of frankness and authenticity.
Give importance to the reader:
Avoid self-centered focusing on your own concerns and focus on the recipient's needs, interests, or purposes. This ?you attitude? or recipient oriented style is very useful in winning new customers and maintaining old ones. It does not mean that you should use more of ?you? in your letter but you should make recipient the main focus of the letter. However, you should be cautious not to overdo anything in your letter to avoid feel of deception, superficiality or ambiguity.
Adjust oneself to the reader:
Tune your sentences to the taste of the prospective buyer. Mention the advantage a buyer would get without praising your own firm.
Business letter represents the firm, organization or the business. It is like a salesman with a difference. A salesman can instantly rectify his mistake if he has said something that looks unpleasant, but a letter writer can't.
You can use business-writing software for proofreading & to check and correct English grammar & spellings in your letter. Some software programs also has text enrichment feature to enrich your text with adjectives & adverbs, which enhances the simple sentence into more professional and sophisticated one & also suggest context related synonym for repeated words.
For more information on Business English writing software please visit
Both Charlesillasana & Stephen Thomson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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