This may seem like a strange suggestion but you can use outbound links to develop content for your site that can be targeted to the keywords that you would like. What tends to happen on the net is that the same description, usually scripted by the sites webmaster, appears all over the place in the form of back links and as such can be deemed as repetitive and take a penalty from the search engines.



My suggestion would be to invest ten minutes of your time and rewrite the description of the web site in question, this would allow you to target the keywords that you want to and also enable you to increase your pages targeted keyword density and fine tune it so that it works in your favour and provides great content for the search engines.

I would also suggest that you use a few web site reviews on the same page in order to further increase that pages keyword density, this works great because depending on the keyword that your are targeting you may find it hard to place enough keywords and key phrases into the page so that it reads right (don't forget a human has to read it!).

Whereas if you review a few sites all within your targeted area then it becomes extremely easy to develop a highly search engine optimised page that has great keyword density that is still very readable and user friendly to a human viewer.

You may also want to further increase the keyword density by including one of your own articles about the subject in question above the web site reviews and then lead out onto the web site reviews, whilst remembering to strategically place a few links to your own pages (or even adsense code) before them. This gives the reader the opportunity of either continuing onto another one of your pages and staying on your site, clicking the adsense for further information and earning you some revenue or clicking onto one of the web sites for further information. Remember to make the link open in a new window so that your site is still in the browser and encourage the reader to return.

The result is a human friendly page that is highly search engine optimised with a great keyword density that also gives unique content to your site.