Telling you how to develop a complete business plan is just not the same as showing you exactly what needs to be included in one. Below is exactly what you need to include in your business plan so that you have a decent place to start. Here is a quick nine-step guide to what you will need in your company's business plan:



1. The executive summary: The executive summary is what introduces your business strategy to the reader and probably is the most important section for lending institutions. If you can't convince a grant agency in the first two or three pages that you've got a good business proposal for them to listen to and that you're not going to leave without some funding to help you get started. This summary is also important as a communication tool for employees as well as any potential customers who need to understand your goals and ideas.

2. A small section on company startup: This section of your business plan is where you have to clearly explain the thought behind the company's creation and how you or your business associate came up with the idea to start your business.

3. Your company goal: You will have to use this section to explain in as few paragraphs as possible what your short and long-term goals for the company are. How fast do you think it will grow? Who will be your primary customers?

4. Biographies of management: This section will be used define your management team and what their purposes are. This section should include information such as the names and backgrounds of lead members of the management team and their responsibilities.

5. The product/service you will offer: This is where it is a must that you include a key piece of information that needs to be included in this section; which will be a discussion of how your pharmacy actually differs from every other business on the market.

6. The market potential: This is the section where you will really want to remember that you've got to convince everyone that you're after is relatively large and growing. You'll need to do some research for this section.

If you're planning to open a locally based business, you need to check out the demand for your offering within a certain radius that is based on what you determine is a reasonable distance from your business. If you are planning to open a Web-based business or one that relies on both the Internet and local traffic for revenues, you'll need to evaluate demand on a local and/or a national basis. You can also seek to get this type of information online as many different sites will perform this analysis for you.

7. The marketing strategy: This is the section where you will have to ask yourself how you plan to tell the world you're open for business. For example, questions like; Will you advertise in print, television or on the Web or all of these? Will you use online marketing tools like search optimization, to get your company listed on search engines and advertised on other Web sites? You'll also need to include how much you plan to spend on marketing.

8. A 3-5 year financial projection: This section should have a summary of your expected financial forecasts, including spreadsheets showing the method that you used to reach these projections. You'll want to use your balance sheets, income statements and cash-flow projections for the entire period that year. The summary in this section is also where you would tell grant agencies how much money you'd like to get in order to cover your startup costs. The assumptions that you make in this section will make or break your company's success. If you're unsure about using this kind of financial modeling, find a professional.

9. An exit strategy. All good business plans include a section that lays out the benchmarks you'll use in deciding to call it quits. The strategy could be based on a specific figure, revenue growth, the market's reception to your idea, or a consensus among top officers.