For some, the concept of outsourcing conjures up images of sub-par labor in far-off lands. While this may be the case for some larger companies, for the typical small business owner willing to do a little research, outsourcing can mean big relief and cost savings in the form of high caliber, trusted partners with expertise in areas outside the core competencies of your organization. Let's examine five key areas that are ripe for outsourcing in most organizations and consider what criteria to look for in choosing a partner.



1) Human Resources - When it comes to human resources, you can't afford to make a mistake. Consider hiring a human resource specialist who knows the current employment laws and can handle any issues which may arise so you can concentrate on running your business. Be sure to find someone who specializes in the needs of small businesses.

2) Information Technology - Computers are great when they work well, but when problems arise they can be a huge time killer. There are numerous independent IT professionals with varying levels of expertise, but finding one who is knowledgeable and readily accessible to you will go a long way in streamlining repairs when things go sour.

3) Bookkeeping - If you're not particularly fond of tracking expenses, keeping receipts and recording revenues, a bookkeeper may be a great solution for you. With accounting information readily accessible for sharing via the web, regularly sending your receipts to this key individual could be just the trick to keep your books up to date and give you the vital financial information you need to be sure your business is on track.

4) Marketing - If you don't have the flair for marketing, hiring an independent marketing consultant or agency is an investment you can't afford to miss. Consider hiring someone who is experienced in your industry and has a successful track record of producing results.

5) Telephone Reception & Administrative Support- As simple as it sounds, one of the best ways to grow your business is by answering your phone. Too many small business owners relegate both existing and prospective clients to voicemail or an automated system that results in frustration and delay in serving customers. Outsourcing your receptionist services not only provides you with a gatekeeper but also allows you to build your brand. You can also find a service which provides real-time call connections and additional administrative support such as data entry, seminar registrations, appointment scheduling and more. Regardless of the particular business you're in, undoubtedly your time is money. Finding a trusted partner to outsource key functions of your business frees you up to focus on your genius and to deliver the best quality product at an affordable price for your clients.

Copyright (c) 2008 Victor Mataraso