I remember the day my brother called. We had a six figure success selling on Ebay last year. When you do EBay you learn to spot another eBayer easily in the post office as you wait in line to send your sold goods to the winners of your auctions. Dan had become acquainted with Bryan who was doing 4 times as much as we were on eBay. They talked regularly. This particular day Bryan was explaining that he had put ad sense on his site and was making $200 a day on ad sense alone! He insisted that Dan not waste one day and try ad sense on his site.



I had read some on ad sense but discarded the importance as so much "more work" to be addressed in the next life. I was busy with 111 urls, 3 that were earning money that I was earning ALL my income from. (I work full time from my home selling real products on websites that I have to ship when they are ordered.) EBay was a new adventure, but came to a screeching halt when we ran out of the exclusive product that sold like hotcakes for 18 months.

Dan was emphatic, "Don't let the sun go down, until you have put ad sense on your high traffic website." As it happened one of the 111 urls was getting 3-4000 visitors a day as an information site but I had nothing to sell and was negotiating to sell the site for $10,000 in less than a week.

I made all the mistakes, column ads, flashy colors, 3 ads to the page and made $1550.00 the first month. I was shocked... I found Joel and made some changes, $1800, the next month. Then Google rustled in its cocoon. (Google does a rejuggling of sites quite often and your site may go up or down in the organic search engine that = more or less traffic to your site.) I went down to $390.00 and was very upset.

I wrote Joel, I hired an SEO to kill the traffic virus that was stealing my traffic and sending my ad sense revenue to someone else. I started on 5 of my other sites "pruning, fertilizing and watering" them to be accepted by the Google Lords, oh yeah I put the right google ads and placement on them as well. I have labored many hours to increase my sites with ad sense ads on them and make sure my high traffic site was meeting the SEO requirements. The results are not staggering. But each month my income from ad sense increases. I am back to $800 a month.

My high traffic site makes 75% of my total ad sense revenue. All my other sites combined do not equal 1/2 of the high traffic site visitors each day.

Bottom line no traffic = no ad sense revenue.