Indie music is a type of alternative rock which exists in the independent music world. The word is periodically used to refer to all underground music, and is the opposite of indie pop music. Indie rock music places an emphasis on electric instruments such guitars and drums. Musicians in the genre are also known for using abstract sounds. The term indie rock is used because musicians work under smaller record labels instead of the major record companies.
Though indie rock isn't technically a genre, it is considered to represent the underground culture in many aspects. Indie artists are known for demanding a large amount of creative control over their music, and this is something which often alienates them from larger companies. Indie artists will strictly rely on word of mouth, tours, and independent radio stations in order to promote their music. Many of the popular artist will end up becoming popular with mainstream audiences, and may be signed by large record labels.
In the US indie music is considered to be a spin off from alternative rock. The movement is believed to have been started during the 1970s or 1980s. The indie rock music of the 1980s had a sounds which were described as being heavy and distorted. By the 1990s, indie music groups such as Nirvana and Pearl Jam became mainstream, and the genre became more widespread. Once the genre became popular, major record companies begin investing large amounts of money in it.
Once this happened, the term "alternative rock" became more of a misnomer. Traditionally, many musicians who have signed with major record companies were considered to be "sell outs" by their hardcore fans. My Original Music is a indie music site located at myoriginalmusic.com. Here you can find music by independent artists from all over the world. Today, indie rock is a term which has come to describe a wide variety of music. The term indie rock has been applied to psychedelic folk, synth-pop, and post-punk.
Sometimes the term indie rock becomes blurred, and some believe that the word will soon disappear much like alternative rock did. Mainstream artists such as Britney Spears and the Backstreet Boys have been known to reach high levels on the indie music charts, especially in the United Kingdom. Some mainstream artists have even been signed to independent record labels. Many popular indie music artist become mainstream, and once this happens, they are no longer independent.
Despite the fact that many indie artists become mainstream, this is not always the case. In fact, most independent artists are not mainstream, and do not wish to be. Money may be a motivating factor, but many artists play their music for the passion and not the money. Many major record labels exert a large amount of control over their artists, and the music which is sold is more often the product of the record companies than the artists themselves. Because of this, many artists have fought with the major record labels over creative control of their music.
Passion Of Indie Music
My reply to this person was as follows:
"As a former Operations Manager and Music Director on both the Comm and Non-Comm sides, Let me break the reason down for you.
Commercial Radio needs ratings to get paid from advertisers. Most advertiser's, on radio, are ad agencies. Ad agencies base their "buys" (sponsorships) on a Cost per point ("CPP") basis. CPP is based on how many thousands of listeners a radio station can capture in a 15 minute period (or cume).
Many commercial radio [Program and Music] don't want to put thier ratings at risk, by airing an 'untested song' on the air. So what these commercial radio directors do, is, air music based on the national charts provided by Radio and Records, Broadcast Data Systems (BDS) and Billboard.
These charts are mainly influenced by the major labels via promotions and strategic alliances.
Your best best is to do like Knarles Barkley. Knarles Barkleys' single "Crazy" went #1 on the internet and radio couldn't help but to get them the single on the air.
Get your music on music submission sites, make some noise on the net, and get a CDBaby.com account so you can get your music on iTunes and start promoting."
I suggested this because the music business is going digital. Clear Channel has a partnership with GarageBand.com where they will feature a certain amount of new artists every week in on their website. Since Clear Channel is the biggest and most innovative broadcaster in the music business, it's just a matter of time before the other cowardly copy-cat broadcasters will follow suit.
The world is going digital, while radio continutes to operate using an analog business model. You can be successful in the music business if you change your marketing model from analog to digital.
Both Ameet Arurkar & Jerome C. Ford are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Ameet Arurkar has sinced written about articles on various topics from Software, Kids and Teens and Web Development. ABOUT AUTHOR: Ameet Arurkar is the Founder President of Stargate Holdings Inc. He has served as the President of Valvola Corporation and the Managing Director of Intelisys India Ltd and has an experience of over 8 years in. Ameet Arurkar's top article generates over 1900 views. to your Favourites.
Jerome C. Ford has sinced written about articles on various topics from Keyboard Synthesizer. Jerome C. Ford is a 20 year Radio and Records Veteran, Music Marketing expert and Vice President of . Jerome C. Ford's top article generates over 1900 views. to your Favourites.
Circle Of Excellence Award Advantage IQs patented system provides online access to consolidated cost and consumption data, partnered with powerful analytical reporting tools.