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Past Present And Future Book 1

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I'll break this down in order to best describe exactly what I'm talking about.

Knowing what's been done:

The first element of marketing has to do with research. You need to know what people want in both the advertising and the message the advertising sends. How can you effectively get your commercial printing done if you don't know the best thing to print?

This might deal with looking at what you're company has had success with in the past, or it might deal with looking at other businesses in your industry to see what they're doing well in. If brochures work well for your customer base, then be sure you're aware of it and start breaking out those brochures.

Never start on anything until you know what has already worked.

What needs to be done right away:

Upcoming sales or spur of the moment discounts need to be taken care of immediately with little room for planning. A lot of marketing deals with the moment and things happening right away. You won't always have the luxury of planning a lot when a surprise comes around the corner. That's why you should be quick on your feet and ready to shift your plans at a moments notice.

If you set up a good system for your marketing you'll be able to shift gears smoothly without causing much trouble, and be sure you'll always stay on top of any unexpected aspects of your marketing.

Knowing what's coming next:

Following the previous point, always plan whenever possible. You might need to be prepared for when lightening strikes, but also plan for the things you know are going to happen. Most companies have advertising pushes around the holidays, and those holidays aren't exactly changing from year to year, so make sure you stay on top of things by planning out whatever you can in advance.

That way you can get the biggest orders of commercial printing done at once as possible, saving you printing costs. You also free yourself up for when the surprises do happen, because everything else is already taken care of.

Even if you can't get all of the actual printing done really early, you can still start planning out the designs and other key aspects of the marketing push. Know what the specials will be, or what images you're going to want with your marketing. There are all sorts of different things you can take care of well in advance.

If you're sure to follow these three things, you can be sure that you're marketing will be as smooth and effective as possible.

Past Present And Future Book 1

SO - For YOUR SAKE - Don't Give Away YOUR Profits "Just To Make The Sale" !

Discover How To Preserve The Profitability Of YOUR Business

For YOUR Own Sake - Don't Get Sucked Into The "PRICE WAR" Game! Your competition sells good product/service. You sell good product/service. Your competitor's customer service is adequate. Your customer service is adequate. Their products are new and inviting. Your products are unique and impressive. Sounds like a pretty even battle...right? So how do you get the sales without giving away your profits and lowering your price? Let's face it... We all know that competition online is enormous. But just assume for a minute that a lower price isn't an option. If you weren't able to lower your prices, how would you convey value to your customers? What could you do as a salesperson to make your customers fall head over heals in love with you... and ultimately GIVE YOU THE SALE...AT ANY PRICE?

1. What if you owned a nice cozy boutique down on the Main Street in your hometown? A great location...nice exterior... bright red awning... lots of traffic passing by... free parking.... the trendiest decor... HUGE neon sign out front....the WHOLE NINE YARDS! (You get the picture ?)

2. What would you do to bring new customers in the door?

3. What would you do to insure you made a sale once they were inside?

4. Would you keep in touch with a customer after they left your store?

5. How would you handle those "Window Shoppers" who were just browsing?

6. Would you display a "no questions asked" return policy in your store?

7. Would you have a phone number your customers could call?

8. Would you offer layaway plans...ie - payment plans?

9. Would you accept different forms of payments from customers?

10. Would you offer your own "IN STORE" credit plan?

11. Would you offer an incentive for customers who bring a friend by to shop?

12. Would you offer FREE deliver on "Larger" items at no additional cost?

13. Would you offer a free gift just for stopping by?

14. Would you have "Special Sales & Discounts" for first time buyers?

OVERALL... What would you do to make purchasing an item at your store a more pleasant and rewarding experience than from your competitors?

I hope you grasp the point here.... Just as with a "brick and mortar" shop, you need to apply the very same principles to your online store. The actual steps that need to be taken to accomplish your goals might be somewhat different online versus a "brick and mortar" shop, but the same basic principles still apply.

NOW, undoubtedly, the BIGGEST hurdle you face each day in online sales isn't designing a flashy website or finding a million products to sell. The biggest hurdle you face daily is YOU! If you aren't consistently selling at YOUR PRICE, chances are it's because of something you, as a business owner, are doing less effectively than your competition. In other words....

YOU NEED TO BE ONE HELL OF A SALESPERSON!

I know... I know... When most people think of a typical salesperson they imagine a "pushy" used car dealer or an annoying insurance rep. But those so-called "product-pushers" aren't really salespeople at all; in fact, with all their "cheesy" one-liners and borderline "unethical" selling techniques? most are no better than professional peddlers (like "Phony Tony" - now you see him, now you don't.)

And then you also have the "so-called" salesperson who's really just a cashier in a fancy suit.... "Can I help you?" "NO! I'm just looking, thanks!" "Oh...OK then. If you need anything just let me know"..... AND AWAY THEY GO! They're not really salespeople.... Are they? ONLINE... EVERYONE IS "JUST LOOKING", BROWSING, WINDOW SHOPPING, and KICKING THE TIRES!!!!! That means... You really need to elevate your game! After all, you don't have the same advantages online that come with face to face selling - a pretty smile, or an outgoing personality, etc. - so you really need to raise the bar! You have to create opportunities and take advantage of every one. Selling online isn't much different than selling face to face. There are, a lot of "tricks of the trade" that you can learn, to create traffic and bring in customers, but if your not a SUPER salesperson once you get the traffic, chances are, you're simply giving away your profits just to make that sale.

YOU can't top a real good story to "GET THE SALES FLOWING YOUR WAY" So here's the story....

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About Author

Both Kaye Z. Marks & David Newman are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Kaye Z. Marks has sinced written about articles on various topics from Marketing, Small Business and Cancer. Kaye Z. Marks is an avid writer and follower of the developments in the industry and its benefits for small to medium-scale businesses.. Kaye Z. Marks's top article generates over 823000 views. to your Favourites.

David Newman has sinced written about articles on various topics from Sales Training, Marketing and Internet Marketing. Resource Box - About The Author - David Newman is a business development webmaster and self development "guru". David has achieved his goal of Financial Freedom & his current goal is to help other "worthy types" To Achieve Their GOALS! Subscribe for FREE. David Newman's top article generates over 33100 views. to your Favourites.

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