The main aim of marketing is to promote products or services among potential users. Through the implementation of marketing strategies, a company seeks to occupy a market niche and to satisfy as much as possible the demands of the target consumers. In order to do this, companies use a number of measures to raise awareness of their products and brands. If a potential consumer is constantly exposed to a brand or the name of a product, then their awareness of the product increases. There is a corresponding increase in their level of trust in the product, along with a rise in the rate of sales.



As a result of the extensive advertisement of trademarks, names and brands are interwoven with the very fabric of our lives. With every step, we meet with some or other name or logo.

Among the abundance of names and logos of large companies, which are able to fritter thousands and millions of dollars on adverts and the promotion of their products, there is very little space left for the small enterprise or freelancer, also needing to promote their products or services. The products and services of a small business are not very well known, and the amount that they have to spend on advertising is severely limited.

A small business does not have the large financial clout necessary to advertise its brand names, but it does enjoy greater mobility and is able to react much faster to any changes in the markets. Among representatives of small business and freelancers, internet marketing has enjoyed a particular popularity. For small businesses especially, the internet offers numerous services and sites for the promotion of products and services; such services include, for example, blogs and sites distributing articles and press releases.

Not that long ago, services for the distribution of personal profiles sprang up on the Internet. But what exactly are they and how can they be used? Let's take one of these services. At first glance, the service appears to be a simple blog. Instead of posts, however, there are profiles and articles. Every profile is accompanied by a name, a short abstract and a photo of the owner. Alongside each profile is a list of web resources relating to the individual.

At the top, separated from the list of remaining profiles, is a link to the personal profile of the service developer which is accompanied by a short abstract containing a short description of the service. Let's suppose that we click on the profile of the site developer. We end up on a page offering information about the development and history of the site. The profile is accompanied by pictures and has a simple structure. On the page, the developer explains the significance of the site, which is summed up in two main goals:

1. To get visitors acquainted with you, your business team, your professional activity and your business, thus attracting their attention to your achievements, products and services.

2. To promote your product on the Internet and improve the rating of your resources in search engines like Google, Yahoo! and Bing.

But how does it do this? The service proposes that a business, rather than promoting itself with logos and brands, should introduce the owner of the business directly to the public. The site suggests that business owners and managers, freelancers or any other individuals engaged in professional enterprises present a personal profile with information about themselves and their activities, that they give an outline of the establishment of the business, the aims and objectives and the products and services offered. People trust a business more if they 'personally' know who stands behind it. The service presents the person first and foremost and then in second place, after the person, comes the logos, names and trademarks.

The service has a number of additional particularities, which distinguish it from other projects. New profiles which are added come at the end of the list rather than at the beginning, as is the norm. This means that the sooner a profile is added then the nearer it appears to the top of the list, and the more attention it receives.

In the text of a profile, you can add a link to other web resources. Furthermore, you can accompany these with anchor text at your discretion – an extremely useful means of raising its ranking with search engines.

The service developer guarantees that any profile can be accessed after no more than two clicks from the home page.

All this highlights the considerable potential of the service when it comes to Search Engine Optimisation (SEO). The project is a convenient way of promoting web sites and increasing link popularity.

At the current time, the approach to internet marketing that personal profile service offers is unusual. Yet in the past, the use of contextually targeted adverts was also unusual. RSS feeds were unusual at one point in time. Social networking sites, online press releases and many other developments also slowly but surely had to carve out their place in the online world but today, we can not imagine the internet and marketing without these resources and methods. It is possible that personal profiles will in the future become a necessary and indispensable tool for internet marketing.