If you enjoy personalized service, then you must also like personalized business gifts. There's a glow you feel inside when the company you've been doing business with cares about you and shows it. They actually go the extra mile to present you with a token of their appreciation ? a token made much more meaningful because they spent the time and money to have it personalized.



If you take the Hallmark credo seriously, ?when you care enough to send the very best? your customers will be fiercely loyal and will even spread the word around that you're great to do business with. Not only will they tell their friends, ?I receive personalized service each and every time? but will also say, ?even my gifts are personalized. And they spell my name right. Not many companies get the correct spelling on the first try.?

Gifts You Can Personalize

These gifts are ideal candidates for ?personalizing?:

pens:

you can have the name of the customer printed or you can come up with something unique like ?we value your business, David.?

mugs:

again, you can put the name of your customer, but if you want to be more creative you can say:

?when you drink from this mug, Sally, remember us.?

?the coffee tastes better because it's your mug, Denise.?

?may you get a lot of mileage from this mug, Andrew.?

stationery:

this is one business gift that absolutely has got to be personalized. We'll offer a few suggestions:

?from the desk of John Smith? (this is the old line that's a bit stale, but it will still work if you have it done with special engraving or embossing).

?a brief message from Tim Short?

?a few words from Greg Hanlee?

?Clive Stevens is writing you this note?

umbrellas:

again, you can just put your customer's name either on the umbrella itself or on the handle. Other ways can be:

?Harry Smith is a valued customer of ABC Inc.?

?Protect yourself from the sun, Jane?

? We love having you under our wing, Stella?

Cost Factor

Companies that have been in business for many years will have VIP customers, important customers and so-so customers. If the gifts are expensive and definitely need to be personalized, then you can reduce your printing costs if you reserve the personalization to a very select group of VIP customers. Another way would be to just have names of your customers printed on the gifts without special messages.

Of course, your business gifts need not be personalized especially if you're giving away a whole truckload especially during the holidays as printing costs could be steep. In our mind, the only time we would personalize business gifts is when:

1.the business gifts are expensive

2.the business gifts are only for very special customers

3.the number of business gifts do not exceed 50 units

Personalizing gifts makes a lot of sense. We'd go to great lengths to personalize our service, we might as well go the whole nine yards with our business gifts!