Recently, we took a two week trip to visit family in Georgia and Iowa. We spent a total of 6 days in the car driving. Now first of all, any small business owner knows you can't leave your business for 2 weeks and expect to find it running at full capacity, or sometimes even running at all. Second of all, small business owners know you cannot sit in a car for 6 days and not work. What a waste of precious time! Here are a few tips I picked up along the way that will help make your trip go smoother:
Call ahead and check for internet capabilities. When making your reservations, find a hotel that has high speed internet access. Most hotels are now carrying these capabilities. If you have a laptop, make sure your room will have the capability of supporting your computer. This is important, as I went to a hotel in Nashville, TN and was told they did not have internet in every room, but they would keep a business room for me. When arriving there, they told me they did not have any of those rooms available. I had to go down to the lobby late at night to check my email, and of course I couldn't do my work because I needed to be able to download files to my computer. Ensure that they will GUARANTEE your room will have internet access. Call and find out if you will need any special hardware to assist you in using their internet. If you don't have a laptop, don't worry. Most of the hotels have a business center in which they provide internet access and a computer. Find out what they have for your use and make sure it will be sufficient.
Make a list. Decide what it is you will want to work on. Make a “To Do” list. Then, going off of your “To Do” list, be sure to pack everything you will need to take to complete your list. If necessary, make a “To Pack” list to ensure that you take everything you need. There is nothing worse than getting 200 miles from home, and realize you left an essential client folder at home, and now can't complete your work.
Make sure you have all the necessary hardware. Here are a few things to think about taking:
All accessories for the laptop, including your carry along bag. (If you don't have a laptop bag, I got a nice, cheap, black leather one at Sam's Club.)
A power adaptor. Unless your laptop has long lasting battery, you are going to need an adaptor. I got a 300 watt power inverter at Radio Shack. It handles my laptop beautifully. If you are not sure what you will need, go in and ask the guys at your computer shop or call the maker of your computer and ask what the requirements are.
Something to set your workstation on. I got a cheap $10 lap TV tray at Wal-Mart that works beautifully. It holds my laptop, keyboard, and mouse and is comparable to having a small desktop. It folds up when I am not using it so that it doesn't take up too much room. (This one is for those of you driving.)
Wireless PC card-if you have one. Some hotels will allow you to hook up wirelessly at their hotels.
Make everything accessible. When you pack your car, make sure everything you need will be in reach. Be sure you don't pack any necessary files in the trunk, if in doubt, keep them out! If you are flying, don't check your work bag.
Use the time to catch up on “menial” work. Sometimes I find I am so busy with my clients, I don't have time to do my work. It just piles up. I spent several hours of my trip doing menial things like organizing my Outlook, my computer files, sorting through old files, etc. Use this time in the car or on the plane to your benefit!
Enjoy yourself! Remember this is a vacation. Don't spend the whole time working! Work while you are in the traveling mode, but when you reach your destination, enjoy your time. If you are driving, make sure to watch the scenery around you as you work, so that you can enjoy yourself. Be sure you enjoy your family and friends as you travel!
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Personalized With Your Name
For those of us who have been in the sales profession for many years (25 for me personally!) we know how hard it is to overcome the stigma of being a “salesman”... It's only been in recent years that we've actually been considered a respectable profession … and it will continue to be respectable based upon how we conduct ourselves and how we treat our business partners...our Customers.
It wasn't all that long ago when the consuming public simply saw our profession as a bunch of used car salesmen! We've begun to crack the shell of that stigma...and must continue to emerge from it as we make strides into a consultative sales approach to our consuming public.
Being able to think with your customer will change the way you do business forever. Put your product aside. Put your “sales pitch” aside...Start to think in terms what's best for your relationship with your Customer and you change the whole game. Become an extension of his business...and you become a resource he can't live without....develop a trusted relationship and all of the rewards will follow.
I recently had a call from a old customer who had just sold his business to his business partner and was launching a business again. Rebuilding from the ground up...After the typical exchange of pleasantries we started to dive into what the new company was going to do ….where it would fit into the market.... how he was going to reach out to his potential customers...and what would make the new company different. At no time during our conversation did we actually discuss my products and how he would benefit from selling them as part of his solution. Instead, our conversation was about the markets that he would target for his service oriented company and what he could bring to the table was different and unique and how he would make an impact in the market. Naturally, when he decided to split up his partnership and start anew....he had the dream of taking some of his existing customers with him, which has become the foundation of the new company. Bearing in mind a company is not built on one customer alone, we talked about what he saw as the vision of his company in the next few years, and what resources he would bring to bear to realize that dream. I offered a few anecdotes from other business partnerships I'd developed and offered several suggestions of people to reach out to and other resources that he could tap into.
After a twenty or so minute conversation we agreed that we'd catch up again in two weeks and I offered to put him in touch with some of the resources that we'd discussed. I did just that as soon as we hung up the phone. I contacted the resources that I said I would, I put them in touch with each other...and formed yet another bond with this long standing customer of mine. I have become his trusted adviser. His friend and his mentor. Together, we will build his business...and my products will be a part of the partnership.
Step back and take stock of the customers that you partnered with in the past....Where are they today? Are you still a part of the partnership? Did you develop trust and lend your expertise over the life of the relationship? Did you become a part of the DNA of your Customers' organization? Where you an integral part of the growth of the organization? Take stock in what went right and what went off course. Redirect what you can and carry the positive components forward. Take those skills along as the foundation of your next venture into your next Customer Partnership.
Both Patty Benton & Dee Haskel are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Dee Haskel has sinced written about articles on various topics from About Branding. with a passion for excellence, Dee Haskel is a career workaholic, fitness freak and sales coach. She has grown and prosper. Dee Haskel's top article generates over 880 views. to your Favourites.
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