When you browse among a number of sale items, most people will choose the product that makes them feel the best. The key word is FEEL. Whether you realize it or not, making a purchase is an emotional activity. The way you feel is an emotional response. A few examples of the emotional responses are: happy, sad, cozy, secure, etc.



You bought that super-sized TV because it makes you happy. Sitting on that sofa is so comfortable and cozy. The car you are considering will impress the neighbors. People buy things to satisfy their emotional needs.

Some words or phrases cater to these emotional needs more than others. Use these emotional trigger words in your titles, ads, emails, and sales pages to encourage people to buy. As proof, from which ad below would you prefer to purchase:

Ad 1) Sale, sale, sale! Free bonus – today only! New Item-XYZ Bird Feeder! Limited supply-Order today and get FREE Birdseed! Easy Low Payment, Free shipping, Fast delivery! Your complete Satisfaction Guaranteed or your money back – no questions asked!

Ad 2) Bird Feeder and birdseed – no charge to ship.

Both of these ads are selling the same thing. But, if you were like most people, you would prefer to buy from ad number 1. In that ad, all of the key words in the list below are used. Try using some of these words in your ads, sales pages, and emails and watch your sales increase!

1. Use the word "free" in your ad. Everybody likes a free incentive to do business with you. Offer free ebooks, downloads, reports, etc.

2. Use the word "guaranteed". It is reassuring to know that they are not risking their money buying a product that they won't like. They like to have some recourse if they are not happy.

3. Use the word "new" in your ad. People want new products or services that will improve their life.

4. Use the word "limited" in your ad. People want to have items that are exclusive. Rare products have a higher perceived value.

Please excuse me now; I have to finish up here. You see, I saw this ad for one of those new XYZ Birdfeeders that I’ve just GOT to have…