A Phone word is a numeric telephone number that spells a word. Each telephone key is associated with a number of alphabetic characters. These are written under each number on the keypad. If used correctly, these alphabetic characters can be used in a charming way to grab the attention of the potential customers. Marketers use this cost effective tool to spell the brand name of the company.



Though this strategy is quite niche in Australia, its full potential is yet to be uncovered. When used, results have been easily observable through a boost in profits. The right number positions itself in the minds of the customer, creating a long term impact. For example 1300 SPARK can be dialed if you are in a need for an electrician. The numbers associating the brand name are easy to remember. It also has the added benefit of imprinting the brand in the customers mind.

Phone words help to give businesses an edge by eliminating possible loss of customers to competitors. Because customers no longer need to remember a phone number there is no need for them to flip through a phone book containing competitor details.

Another advantage is that you do not end up spending a whole lot of money attracting new customers. Using Phone words helps to generate quality leads for better results. It also helps to give businesses a professional advantage. If one customer promotes the company to another, Phone words can help to ensure that they convey the both the company name and the correct phone number.

With Phone words, a business is better advertised and response rates are higher; so is the profit for the company. It is important how easily one can remember the phone word and what the message is, when one is marketing via this method.

In Australia, where this concept is in vogue, big names such as AAMI, Hyatt Regency, Telstra, Subway etc have had great responses to phone word campaigns. Leasing the phone word is cheap when compared with other marketing strategies. Service providers like 1300 Easy Dial offer simple, easy to use phone word facilities. You can choose your phone word number from 1300, 1800 or 13 numbers. A 1800 number puts the total call cost on the business that leases the number whereas costs for 13 and 1300 are divided between the customers and the company. Simply communicate your preferences and they will find the best deal for you.

Getting a phone word is easier than cutting your birthday cake. To obtain a word, one simply needs to be granted exclusive rights for a particular area. To do this the word needs to be registered with a phone word service provider. Once you have contacted the service providers you are able to lease the number and for an initial investment you get the maximum revenue from minimum efforts. Phone words also provide a feature, wherein businesses are able to keep their existing service provided and number along with the new phone word number.

Results of phone word campaigns have led to it being considered a marketing breakthrough. It has given businesses an edge enabling them to earn increased profits quickly for a long term at a low cost. Because of these proven results Phone words are a must have for any business.