There is a basic assumption of SEO that a larger footprint in the major search engines and top ten rankings on a more diverse keyword list will lead to increased qualified traffic and more sales. Less relevant and broader keyword phrases may be queried with greater frequency but the quality of the click-through declines. A good ranking in the major search engines does not necessarily equal traffic and traffic does not directly equal sales.



The whole point of search engine positioning is to increase traffic to a site. But, not just traffic, you want qualified users who are seeking the content or a product or service that your site can provide.

If you find yourself with a large amount of #1 rankings but no sales, consider it an early warning sign. If fact, just having hugh numbers of #1 rankings across all the major search engines, your keyword list probably need some work. You have not chosen very competitive keywords and should not expect the rankings to yield large amount of traffic. There is a firm balance between selecting competitive keywords and those on which you can only dream of getting a ranking on.

A good search engine positioning campaign involves designing your keyword strategy to maximize your qualified search engine referrals. Be creative and carve out your own keyword niche! You will find there are more people searching for those alternative phrases than were actually searching for the hard-to-get phrase that first came to mind.

Your keyword selection process should also include a review of the terms that your competitors are targeting. This is particularly important if you are in a specific market segment. You want your site to appear for the same queries that searchers are frequently using to the find goods and services of the type you are offering. As you select your keywords, look and see what sites they pull up in the search results. Infrequently, a phrase may seem like a good choice, but when it's applied to searches, it delivers peculiar results. Since keywords are valuable real estate on your site, be vary careful in their selection. If you have chosen your keyword phrases well, you can expect a direct relationship search engine referrals, traffic and rankings. Usually, unless a company is actively search engine positioning, the percentage of search engine referrals is fairly static.

There are several tools that will aid you in the process of determining whether searchers are actually using the terms. It's all about thinking like your customer. If you get into your customers' shoes, it will be easy for you to find a keyword combination that you can dominate in the search engines.

Even minor changes in your keyword phrases combined with follow-up work can have significant effects on your traffic and sales. There is no more cost-effective way to increase traffic to your site. Even better, this traffic is high quality traffic since it is users who are specifically searching for your product or service. If your are indexed ion the keyword that properly describe your products or service, you should see your sales noticeably increase.