'What?' I know a lot of you may be thinking that right now, but it is exactly what I mean. Look at who is selling competitive products to you and ask them if they would be interested in using your eBook to add value to their package.



You are giving them a very easy way to add value to their existing products or packages, which is something people are always interested in doing for their customers.

What's the incentive for you? It enables you to cross-promote your products or services.

This can be easily done. You can gain new customers by talking about your own products and services within the pages of the eBook, right?

One thing you do have to make sure you don't do is make your whole eBook one big promotion about your service or product. If you do this it is doubtful that your competition will want to bundle it one, and secondly no one will take you seriously.

One of the strategies that I teach people when we go through the mechanics of actually creating your very first eBook, is I talk about how to integrate cross promotion within your eBook so it doesn't come off like a sales pitch, yet you still get the benefit of informing people of your other products or services. So I want you to constantly think on that road, too.

Your primary focus should always be providing quality information. This is a sales tactic by itself because when people learn from you, they will learn to trust and like you as well. Throwing in a few links and information about your products doesn't hurt either!

You need to be constantly thinking, "How could you use the eBook to cross promote your products or services, but yet by giving away to your competitors or businesses that market themselves to the same particular target market, so that they could add value to their customers, yet you still get a kickback by providing people information about what you do, therefore generating leads".

When you are creating your eBook, really try to brainstorm other methods on how you can use it. This one strategy of cross-promotion is just one of many.

Ideas will come to you when you explore the possibilities of creativity!