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A press release is essentially a good news story. Any time your business introduces a new product or does anything newsworthy, you should create a press release to announce the event to the world. It doesn't matter whether you run a home-based business or a major corporation, somebody wants what you've got and it's your job to tell them you've got it!

Journalists and Internet writers welcome material that is new or interesting. It is their job to educate and inform the masses and your press release is just the thing to fit the bill. They will either use your press release as you have presented it, or they will use it as the basis for an article designed to highlight or feature your news and your company. This will enhance your credibility and your image, and it will attract a stream of customers.

Everybody has heard the term, ?You can't buy that kind of publicity.? Well, that's what a good press release is all about. It can be more valuable than an advertisement and even more effective in generating more customers. The bottom line: write as many press releases as you can.

The elements of a good press release include three essential parts: the headline, the introduction, and the body.

The headline should be informative and carry enough punch to make the reader want to know more. Brainstorm a selection of key words that best describe the product or service you are announcing, then create several potential headlines using combinations of those words. Rearrange the words and keep experimenting until you come up with a ?killer? headline that you know is going to get attention. Publishers may still edit your submission, but if it carries enough appeal, they won't have to.

The introduction should be short and interesting. A quick statement telling briefly and clearly what the product or service is that you are announcing.

The body contains all of the who, what, when, where and why details that round out the press release.

?Good news? stories are generally people-centered, so wherever possible, focus on the ?people? aspect of your new product or service.

The most effective press releases are timely, relating to some other newsworthy event that has just occurred. They should be brief and to the point, around 400 to 500 words in length. Grammar and spelling should be standard and correct, and the content and details should be factual and truthful.

Short paragraphs, about three or four sentences in length, are the most comfortable to read. Extra material, like photos, is not typically sent with the press release. If photos are important they can be posted on a website and referenced in the body of the press release.

You can include a short "about us" section at the end of the press release, providing some background information about your business and yourself. Also, be sure to include your ?media contact? details so the media and other publishers know who best to contact for additional information.

Finally, press releases traditionally close with the symbol, "###" to signify that they are complete.

Now that you know the basics of an effective press release, it's time to get busy and roll out the good news on your latest product or program!

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It's no wonder we are pretty confused when shopping for vitamins. We've been told, for example, that a good vitamin supplement would boost our energy level. In fact, we're told this constantly: in magazine arti- cles, television media, the plethora of vitamin- promoting infomercials, web sites, and pop-up ads on the Internet.

So when you arrive at the vitamin shop, you're already at a complete loss (and may have forgotten altogether) why you're even there, and end up like many of us, just not taking any vitamins at all because it's all so... so... confusing!

Vitamin World, Vitamin Gallery, The Vitamin Patch, Vitamins for Vegeterians -- the vast array of shops, whether online or in your neighborhood, all beckon, promising renewed everything. If you have any health problem or complaint known to man, you'll find a good vitamin supplement (or 12 to 15 of them) to straight- en out your suffering right away.

The good thing about vitamins (just one of many) is that they're really largely "natural," with very few containing harmful or otherwise irritating, toxic chemicals.

To put it plainly, vitamins are good for us because they are derived largely from natural plants and min- erals. That's the basic fact. And the benfits are many; it's difficult to take the "wrong" vitamin, and it certainly can't hurt you, so why not give it a swing? But remember: Take everything in moderation.

Beta-carotene, for example, is thought to protect against cancer and heart disease. It can dramatically boost the immune system and is a powerful antioxidant, which controls those "free radicals" we've all heard about and prevents them from causing damage to cells that lead to premature disease and aging.

Biotin metabolizes protein, fats, and carbohydrates. It also helps in energy production, and there is some proof that it can help people with diabetes by keeping glucose levels reduced. Other benefits include healthy hair, skin and nails, and reducing fatigue, heartburn and some allergies.

Folic acid is famous among women who are trying to conceive and those already pregnant. Other benefits include keeping your heart strong, increasing energy and helping ward off Alzheimer's disease.

Vitamins and minerals are now seroiusly recognized in playing a role in the health and vitality of every organ in the body, from skin and bones to the nervous and immune systems, right up to the brain. Vitamins can lower cholesterol levels, help wounds heal more, raise your sperm count and make you more resistant to colds and flu, asthma, cataracts, and even gum dis-ease.

Again, you really can't go wrong with vitamins. Look beyond the fancy marketing and packaging. The key is to focus on your particular ailment and go straight to the natural remedy. Don't let all the hype distract or confuse you; all you really need to do is keep it plain and simple.

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Both G.t. Bulmer & Yvonne Volante are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

G.t. Bulmer has sinced written about articles on various topics from Your Online Business, Marketing and Internet Marketing. GT Bulmer writes on a variety of subjects. His website, , offers marketing information and insight, informative. G.t. Bulmer's top article generates over 1000 views. to your Favourites.

Yvonne Volante has sinced written about articles on various topics from Keyboard Synthesizer, Backpain and Types of Cancer. Yvonne Volante, the author, is a big fan of and writes for fluidvitamin.com, which is the premier vitamin resource on the internet. You can see all of the artic. Yvonne Volante's top article generates over 22200 views. to your Favourites.

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