Your success depends on how many players your golf event draws and how actively you have your players solicit sponsors for their own rounds.
To maximize turnout, you need to get major publicity for your event. That means putting out multiple press releases, getting local media coverage from newspapers and television stations, and placing ads in the sports section of the local paper.
For the best results, put your press releases out through PR Web. Appoint a spokesperson to handle all media contacts and follow-up. For more tips, read my article on fundraising publicity.
Charity Pledges
The key is getting each player to collect a certain amount of pledges. I recommend a minimum of $100 per player in pledges. I've also played in tournaments where that number was $250 per player.
Obviously, you want to motivate the participants to raise as much money as possible. Some groups offer incentives for the top pledge getters. Others seek corporate sponsorships for that firm's players.
Pledge amounts determine the success of your charity golf event, so get input from experienced golfers and golf pros in your area.
Top Golfer Prizes
Generally speaking, you'll draw more golfers if you have great prizes for longest drive, closest to the hole, hole in one, lowest team score, lowest actual score, and best adjusted score (handicap).
You solicit local merchants to sponsor those prizes. Work with an insurance-related prize company for things like the hole-in-one contest. That way you can offer a bigger prize for a much lower outlay.
Aim to get 100 golfers (25 foursomes) and your small group could easily raise $10,000 or more. Larger turnouts will net even more with some charity golf tournaments drawing 500 golfers competing for big prizes.
Plan Ahead
Obviously, bigger pledges, more golfers, corporate sponsorships combined with massive publicity will work wonders for the bottom line of your charity golf tournament. With the right combination of these factors and good advance planning, you can certainly raise $75,000 or more for a charitable cause.
Contact local courses for group rates. Be sure to mention that you are planning a charity event and ask for discounts on cart and greens fees. Once you decide on your preferred location, reserve the date and tee times well in advance.
Charity Golf Event - Final Tips
Plan ahead to maximize the success of your charity golf event. For best results, pick a weekday when courses and large blocks of tee times will be easier to reserve. You'll often get the best rates by going to the course in person and talking to the pro or pro shop manager.
Corporate sponsors are another good way to go. Get some celebrities to golf with corporate bigwigs and you can easily raise $100k-$150k. Of course, convincing celebrities to donate their time takes some doing, but it's well worth it.
If it's your first golf tournament, be open to suggestions from other golfers. Consider working with a fundraising consultant who specializes in organizing charity golf tournaments. They work for a percentage of the gross, but you usually end up raising more funds due to their experience and sponsor contacts.
Planning A Golf Tournament
There are many different types of fundraising, but golfing is perhaps one of the biggest. One day golf charity affairs can raise untold amounts of money for organizations. Medical organizations, like the American Cancer Society, can routinely raise between 20 and 50 thousand dollars, simply by having a golf benefit. But tournament organizers but go above and beyond. They can no longer get away with posting a simple tee sign at a hole and expect the sponsor to be happy.
There are even more glamorous charity events that can raise even more money, even only in a day or over a weekend. For instance, Michael Strahan, of the New York Giants, recently kicked off his even with a concert by Alicia Keys at a restaurant in Manhattan. Strahan was the MC and got the celebrity crowd to part with more than 300 thousand dollars for prizes like a week on a yacht and a custom built motorcycle. The next day there was golf, which brought in even more money and even more benefit for the children's charities that he was supporting.
There are lots of reasons that golf events work wonders for fund raising. First of all, they are a lot of fun to play in, even if the golfers are casual golfers and aren't pro or serious about the sport. They can also provide great networking opportunities for golfers and charities alike, so people are more apt to do these types of fundraisers. Not only that, but golf events can publicize these worthy causes, making them more likely to be in the public eye. The National Golf Foundation estimated that in the year 2002, golf events actually raised around $3 billion for charity. The GTAA estimates that there is about 5 billion dollars raised each year through golf charities.
With the current economy, however, golf events are seeing the same types of frustration that other events are seeing. There are more golf events, because more charities are trying to get the money that they need. They know that golf events usually work to bring in the cash, but the events themselves are being attended by less people, so there is less total money being raised.
The way for charities to break through the problems with the economy and get that money from sponsors is simple; they must do things that other events aren't doing. For instance, just charging a fee to put up a golf tournament sign during the event isn't going to bring in the same sponsors that it used to but if the event can make each sponsor a participant in some way and do something fun or new with the sponsors, they'll see an influx in them and therefore be receiving more money from them. It is important to actually make the tournament into a marketing tool for the sponsors, because this is where the money comes from and so this is what organizers need to focus on.
For instance, if those that are participating in the tournament are all doctors, they will be able to attract a great sponsorship package from medical supply companies or equipment companies. This can bring in lots of money. However, tournaments that charge players but don't have many sponsors might end up not really making that much money after they have paid for course costs and other things.
Participants are attracted to golf events because they usually get to play on a course that they would be unable to play on during their regular lives. They get food and drink, often get goody bags, and might just get to hang around a smart or famous crowd of people.
In order to have a golf event that goes off without a hitch and makes the type of money that you need, it is important to plan it all exactly correctly. This takes time, and might even take some practice on your part. However, if you are raising money for a large charity, and want to bring it all in at once, a golf event can do just that.
Both Greg Reynolds & Adir Le are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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Adir Le has sinced written about articles on various topics from Family, Golf Guide and Home Improvement. Adir Le writes about golf tournaments. He also has a website that sells ,
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