Myspaces political site is called the Impact Channel. The NewsCorp owned sitewill drive internet traffic to the profiles of 10 presidential candidates ; 5 Republicans and 5 Democrats.



The Myspace network landed approximately 60 million United States visitors in December, according to comScore MediaMetrix, and about 90 million visitors from around the world.

As the election nears, presidential candidates have promised to use internets viral network power to to reach voters online they communicate every day. Young voters who thrive on the internet, like MySpace's teens and young adults, have been very difficult to influence through the normal means of U.S. print radio and TV.

Visitors to the website are given the means to copy and repost candidates' flashy campaign graphics to their own MySpace pages and to become part of internet finance and outreach for campaigns.

While the Impact Channel was starting with a look at the U.S. presidential election, it will be expanded to be used globally for political contests of all kinds as well as by non-profit organizations.

The new political channel creates an unparalleled content space to introduce politicians and civic organizations to Myspace's dynamic young users. Hot on the heels of existing content channels such as music.myspace and video.myspace, the new political and activism channel will offer education concerning the politicians, bring a new level of involvement of the political process online and offline, and political thought and world movements relevant to their lives.

It is readily apparent that the impact channel will become a high profile asset in the upcoming election.