One of the goals of online business owners is to promote their website and generate visitors eager to spend money for their products or services. Much time can be spent reading Search Engine Optimization (SEO )forums and articles and looking for all the latest “tricks” or trends that will generate more traffic.



In our haste to use the “latest and greatest” we often forget the tried and tested methods in use by many online marketers who are reaping the internet profits. At the very least, these methods add quality to our online marketing activities which promotes solid growth in the long run.

ADD DIRECTORIES TO YOUR SITE such as articles or reciprocal links. Writing your own unique articles is always best, as most experts consider this as the most desirable content by the search engines.

But along with your own articles publish those from other authors. This will not only support your credibility as a knowledgeable expert in your field but it will also offer good information and different perspectives that your visitors find helpful. Most internet marketers have already heard the expression “Website Content is King”. Visitors are looking for information, don't disappoint them.

Link directories, or more commonly known as reciprocal link directories, have received a lot of bad publicity lately, as undesirable by the search engines. Some of this is probably deserved as there have been many “abuses” of link directories with the sole goal of “spamming” the search engines.

However, when checking my server logs I regularly see clicks referred to my site from several of my link partners. These are not costing me any advertising money. If reciprocal linking is done right it can send a lot of “targeted traffic” your way. This, in turn will do the same for your partner.

Whatever directory you choose to setup just remember to add ads in various “hot spots” on your pages. There is nothing wrong with earning a legitimate income this way.

SETUP AN EMAIL COURSE with step by step instructions for a task(s) in your area of expertise. There are many auto responder services available for these marketing methods which make this easy to accomplish.

Once again, along with your instructions add links to your affiliate products or network marketing opportunities to the top and bottom of the email message. It's well known that repetition sells products and services, especially if you're offering help in an area someone needs assistance with.

WRITE A DIGITAL EBOOK and make it available for purchase from your website. Many online marketing people are making a nice income with this technique.

If you have written any number of articles and / or email courses you probably have more than enough content available to consolidate it into an e-book. Add graphics and color to give it some appeal, along with links to your affiliate products or network marketing opportunities.

Also make sure to create it in PDF format for portability. If it gets “passed around” to others in the process the links will remain intact.

OFFER a DATA FEED FOR “TIP-OF-THE-DAY” by using an auto responder service or RSS feed from your website. Subscribers can receive a short item of interest in your area of expertise. Along with this you can include an ad with a link to one of your products - (noticing a trend here?)

IN SUMMARY it is interesting to note that all of these methods involve content. It's often said and mentioned earlier that when running an internet business “Content is King!” The above marketing methods merely present the content in different ways, keeping a wider range of potential customers interested in your website along with your affiliate products and opportunities.

There is no one secret to an online business success, but rather multiple methods of marketing. So make use of all of them, even some of the more basic and well known!