Okay, you have a social network account like Myspace and Friendster. Now how do you turn it into a marketing tool to increase traffic to your website? Well turning a website into a marketing hub is not as easy as just putting a link on the front page of your profile. It involves a very meticulous process which involves a lot of building groups and joining communities, as well as getting waves of online users to become interested in what your profile can offer.
Here are some things for you to consider, to help you build a thriving social network.
a.)A social network is about people who are trying to build groups and communities and who want to share a common interest. Overtly promoting your website or products on your profile may have detrimental results, not only to your start-up network, but also to your website.
b.)Building a network doesn't happen in a short period of time. It takes a lot of effort to ask different users to become your friend, or to become a member of your network. There's no easy way to this. If you want quality, and targeted users from a specific region or city then you would have to make a lot of effort to share some common interest or meet a lot of people from that location.
c.)Social networks usually organize their users or members into varying categories, based on age, gender, location, nationality or interests. It's very easy to search for communities or groups of individuals who share a particular interest and to bank on them to build your social network. Investing your time to know more about these people in your category, can lead to a lot of benefits. Most likely, these users also have friends that are not related to you in any way, which they can tap and introduce your marketing concept to. As the ripple effect of social discussions take place, you will certainly notice your community getting bigger and bigger.
d.)Once you have already formed a large following in your social community, maybe it's about time you started sharing your marketing ideas to your members. Let them have a little peak at your products and services. Put a small banner on your profile telling people to visit your website or check out your services. Chances are, if you've got a large network full of interested people, you'll be pushing in a lot of traffic to your website. If you generate enough fan-base, you will surely be able to create a snowball effect and drive BIG traffic to your website.
e.) The next stage of the campaign involves maintaining your network. When you've already started driving people to your website(s), it doesn't mean that your task is over there. That's merely the beginning of your social campaign. Make sure to keep up the momentum and maintain a steady flow of users to your website. Slowing down on your social networking can really bring negative impact to your marketing campaign.
Following these tips properly can drive traffic and help improve search engine placement for your website.
Power Of Social Networks
Social bookmarking is a way for internet users to store, classify, share, and search Internet bookmarks. In 2005 and 2006, social bookmarking sites, such as del.icio.us, Diigo, Furl, Ma.gnolia, Netvouz, and StumbleUpon became popular. Sites like reddit, Digg, Newsvine, and the new Netscape portal apply social bookmarking to news items. IBM even announced plans to enter the social software market this year.
There are a variety of ways to use bookmarks to improve your overall site popularity. What I personally like about social bookmarks is that it's easy to do and very similar to other optimization methods I use. The way it works is as follows: A user registers for a social bookmarking site. They can either drag a book mark icon onto their browser title bar or simply utilize book mark button on various web sites. Once they have registered for an account, they browse the internet. When the individual identifies a web page or piece of content they want to share with others, they bookmark it. Again, this can be done by clicking the book mark button on their own browser or, if the content offers a book mark option, clicking and posting. Once that content is book marked, the bookmark site keeps a record of the book mark and waits to see if others book mark the same content or website.
When others book mark or vote for the same content, that content increases in popularity and the social book marking site ranks it higher than other content on their site. Some of these book mark sites also let you see the bookmarks of others. That's what makes it a “social” bookmark. Not only is the general web populace rating Internet content collectively, but they can also see what others are book marking. For example, you can search Donal Trump's book marks using the Del.icio.us book mark tool.
What's even better is that you can use a site like Social Poster (free) found at http://socialposter.com/generator.php to post multiple bookmarks from one location. You will need to register for each of these sites, but once you do the submission process is simple, allowing you to place book marks across multiple book marking sites quickly and easily.
After book marking your home page on each of these sites, consider book marking specific content of channel level pages of your site. Creating deep links into your site can enhance your overall Google rankings. And of course, make sure to use the proper link text in your site title and description.
One final word on social bookmarking. Now that you know how to bookmark your site, the next logical step is to make it easy for others to bookmark your site. To do this, simply add a Social Bookmark applet (free) to your site by visiting AddThis.com. They offer a small piece of Javascript you can add to your site in the form of a button.
When users click on the Bookmark button, they can select their specific book marking tool and book mark your content. This makes the process of book marking simple and easy to do.
Both Markus Skupeika & Michael Fleischner are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Markus Skupeika has sinced written about articles on various topics from Computers and The Internet, Wrinkles and Car Accidents. Looking for professional SEO Services to ? Discover how. Markus Skupeika's top article generates over 60500 views. to your Favourites.
Child Trust Fund Comparisons This is a very basic overview of the Child Trust Fund and how you can invest your initial Child Trust Fund voucher, I would always advise that you give great thought to this matter before you make any...