If you answered yes to that question then you should focus your market research efforts on peoples wants and problems.



You need to realize that one of the most common reasons people use the Internet is to find solutions to their most pressing problems and to find ways to fulfill their deepest wants and desires.

You can profit from niche marketing by providing these people with information, products and services that helps them get what they want. The following method will help you uncover several of these problems, wants, and desires in several niche markets.

Step 1. Find A Good Keyword Suggestion Tool

There are many keyword suggestion tools online but the only one I use is a paid service offered at...

http://www.wordtracker.com

In my honest opinion it's the best niche marketing research tool on the planet.

With this service you get to see how many times any keyword or phrase has been searched for within their vast database over the past few months as well as a prediction of how many times a keyword or phrase will get searched for across all major search engines over a twenty-four hour period.

They even have a free trial so you can test their service.

There are also several free keyword suggestion tools available online. I recommend the one available at Digital Point Solutions since it returns the first fifteen results from WordTracker's database and even more results from Overture's Keyword Suggestion Tool at the same time.

You can find this free tool here...

http://www.digitalpoint.com/tools/suggestion

Step 2. Do The Research

In this step you will discover several problem and want types of keywords. You can do this by entering broad keyword terms into either of the keyword suggestion tools mentioned above.

Here's an example of some broad of keywords...

- tutorial

- guide

- how to

- instructions

- plans

Go and do some keyword research on any of these and you will get lots of data showing you exactly what people want to find "tutorials" about, "guides" to, and "how to" information for.

Here are some other broad keywords that will help you discover what consumers are looking for online.

-buy

-purchase

-learn

-training

-need

-step by step

-problem

-solution

-want

Using this very simple strategy you'll be armed with a literal gold mine of niche marketing information that you can use to build more profits by creating products and services that solve some of the problems, wants, and desires of people all around the world.

Step 3. Ignore Non-Profitable Markets

During your research you'll come across some keywords that have very little or no market value. Many of them may even have extremely high search counts but as the saying goes quality is more important than quantity.

Some examples of niche market keywords you may want to avoid are celebrity names, fads terms, song lyrics and adult oriented keywords. Those markets are very hard to sell to profitably since they are focused more on entertainment rather than problems, wants and deep desires.

Step 4. Don't Ignore Tiny Niches

Many people may ignore a keyword or phrase that only gets a small amount of searches per-day on the major search engines when this is exactly where the easy profits are. These are the markets that everyone else is overlooking so it is a lot easier optimize your pages to rank highly for they keywords that you want to target since there is less competition.

And even more importantly there are probably very few websites that are actually selling to these specific markets so your competition factor dwindles even more.