traffic on your site. This traffic when converted to clients results in high ROI = money.



But to make money you need to understand the modus operandi of PPC advertisement.

The PPC Campaign

An effective PPC campaign needs research and organized planning.

Choosing an Effective Search Engine

Search engines, like Goggle Adwords and Yahoo- Overture can greatly enhance your PPC campaign. The bigger and popular the

search engine the higher the key word bid. But then so are the ROIs.

Don't underestimate the less popular search engines. There are specialized search engines that are dedicated to particular

businesses or consumers, ex- real estate or automobiles or even cigars. These search engines generally have lower costs per

click to rank for a keyword than the larger search engines.

Research the search engines for

Searches preformed per month

Affiliate and search partners of the search engines

What fraud prevention methods are employed

How is click fraud prevented and handled

Key Words or Key Phrases bid amount

Key words/ phrases

The heart of any PPC campaign lies in its key word/phrases. The best way to choose key words/ phrases is to research your

product and target audience. Make a list of relevant words and choose 2-3 main words that best suit your product and

audience.

When deciding on your keywords/phrases keep in mind the following:

The business model

Client need

Target market

Key word location

Local customs and languages

Bidding amount

Keywords/phrases can establish the quality and quantity of your audience. But bidding extravagantly on key words can be the

downfall of a business.

Bidding

Your PPC success is controlled by your willingness to bid and budget the amount for an ad placement. Correct bidding on Key

words is essential; do not become fixated on the top bid position, depending on your product or service lower positions like

5-6 can also generate high traffic.

Never underestimate the generating power of a key word on a search engine, pay the bid price necessary.

Also, never pay exorbitantly for a keyword, it defeats the purpose of making money through PPC

Constantly test and upgrade your key word for performance on generating traffic.

Research your cost per action, conversion rate, value of a buyer, before determining your click price

Landing Pages

Highly relevant landing pages are proven to increase website actions. The problem is most websites tend to direct all of

their click-through's to their home page. These pages are designed to for multiple users, like the current clients, sponsors,

press, investor etc. They do not immediately serve the visitors need, which leads to the users frustration and abandonment.

For the PPC to pay, Landing pages need to be PPC optimized.

The Landing pages should be separate from the homepages

They need to be designed specifically for PPC campaign.

They have to be keyword or key phrases optimized

They need to be focused on user relevancy and need to be consistent.

Done with precision and constant research on search engine trends, customer behavior and market analysis, making money from

PPC can be just a click away