Jewelry has probably been around since the evolution of man to adorn one self. Earrings, bangles, chains, necklaces, rings, chokers and the list are endless. Jewelry design is as important and as exclusive as the jewel itself. Whether its diamond, gold, ruby or sapphire, it's the design that makes it desirable and it's the design that makes it accessible to all jewelry lovers.
Stories and research tells us that beads are thought to be the oldest known form of jewelry. In earlier times, jewelry was created for more practical uses, such as for storage of wealth and fastening clothes together. In recent times it has been used almost specifically for decoration and beautification only. Hence there were not many techniques used in the design of their jewelry. They were more of materials pieced together. Jewelry was often made for people of who were highly important just to show their status and, in many cases they took it with them to the grave.
The use of jewelry has been going on since the beginning of the most remote cultures and civilizations. The first pieces of jewelry were made from natural materials, such as bone, wood and carved stone It was there in Egypt where the dead were buried with loads of jewelry, ornaments and richest of the garments! The tradition has been continued since then. However the mood and the choices have changed drastically. Diamond is the most sought after jewelry today. However getting hold of a diamond ring or a diamond set is a big set back for your pocket! It may take months to pay the loans you had taken for that small piece of jewelry for your beloved.
The modern jewelry designs have never been better as they are today. The latest of these jewelry designs are much appreciated and sought after. The discovery of new materials, such as plastics, metal clay or PMC and the so many different coloring techniques, has brought about a huge revolution in the jewelry design business. Many other researches like artificial pearls are also very popular among people. Improved quality of gemstones in varied sizes and designs seem to attract the attention of the new generation.
Jewelry design is an art that takes years to develop in a person or the jewelry designer. Great jewelry designers like Robert Lee Morris have kept the tradition of artistic jewelry design living until now. Many cultures from different countries have been mixed up and presented by great jewelry designers to influence the mindset of the people who love jewelry. Jewelry designs can be inspired by anything from animal motifs to flowers, from antique to gothic.
The one style known as the ‘bling bling' jewelry style has been quite popular with a huge chunk of population and was highly advertised by the hip hop culture of the late 70's and has been brought back to life by the modern hip hop stars. This ‘bling bling' jewelry is normally custom made to suit the style of the person. With the world's designs more accessible to jewelers, designs have blended in aspects from many different cultures from different parts of the world and even from different periods.
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If you've ever tried to sell your work on the tremendously competitive and crowded pages of Ebay, your quick answer to the above question may be no. But don't be so quick to answer. If you keep these few things in mind, you can have a successful jewelry business on Ebay.
Up until recently, I sold my jewelry designs exclusively on Ebay. And, as with any business, with an Ebay business, you need to have a business plan. The odds are against you on Ebay if you simply make a few pieces, list them, and hope for the best. Your chances are much better if you spend enough time to develop a significant inventory of several types of items that show your individual style. After all - you may only have one chance with an Ebay buyer... if they visit your auctions, and you have only a few unrelated items up for sale, they may never come back. But, on the other hand, if they see a nice inventory of things that they would love to buy, they will bookmark your store.
You will also need a listing/sales strategy. There should be two types of items in your storefront:
Store Items: Have a well thought out inventory of items in your Ebay store. (These items will always be there at a fixed price.) All you need to do is make a sample, upload a photo, and remake the pieces as the orders come in. (Earrings are great store items.) Ebay has a low store-listing price of $.05 per listing, and a monthly $15 store fee. Remember, you will have to sell enough to cover this Storefront expense above and beyond the per piece profit, however.
Auction Items (or fixed price listings): These listings are much more expensive per piece, but, no will find your store without them! It may unnerve you to start a listing at $.01; but, your best bet is to start your auction listings low. Let me give you a typical example that I have seen a hundred times: Sue starts a choker at $9.95, because that is what she paid for the materials. Lisa starts the same choker at $.01. Sue's item gets zero bids. Lisa's item sells for $30. Here's the lesson: The final bidder was willing to pay $30, but she was tempted by the idea that she could get it for nothing. Ebay buyers are always looking for a bargain!
Featured Listings: Another very important thing I learned is that you must have at least one Featured Listing at any given time. You pay a premium for Featured listings on Ebay ($19.95), but they put your listing in the top page of your category for the duration of the listing. Featured Listings are your best portal into this very competitive market of jewelry artisans. You cannot think of the expense of a Featured Listing as a selling expense against the one-featured piece, but as an advertising expense for all your listings and storefront. (For instance; if you have twenty auctions in a week and one is featured, you can consider that you've spent $1 per piece to get ebay buyers in the door to your store.)
You must understand that you will not get rich selling handmade jewelry on Ebay! I always felt that what I averaged per piece on Ebay was like wholesale prices. But - let's face it - if you are selling through stores that resell your work, you will not be making retail on your work either. Plus, you will be running around, schlepping your work, and most likely leaving it on consignment with boutiques. After all, wholesale on ebay is pretty good when you're able to work from home, list the things you want and make your own hours doing something you love!
The biggest mistake jewelry sellers on ebay make is to step into it too casually. You must have a certain amount of patience, and understand that there will be upfront expenses that will not come back to you immediately. (In what other business venture would we expect such a thing?). If you take the time to study Ebay, watch what the successful sellers are doing and develop your own inventory and a strategy - you can be successful on Ebay! Visit http://www.a-zjewelrydesign.com
Both Linda Polansky & Linda Blackbourn are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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