Those who pre-sell effectively are often able to enjoy conversion rates that can turn competitor Kelly green with envy. A slick pre-sell will multiply conversions.



There are one thousand and one ways to pre-sell a site visitor. One of the best is to knock them out with quality material. If you are delivering someone to a page that screams quality, you can bank on more conversions.

That means you want to spend more than a few minutes on good site design. Content may be king, but it is hard to engender a great deal of support for a very ugly king. Aesthetics do matter and a sharp site sends the quality message.

It also means top-drawer content. You do not want people to hit your site only to find pages of junk articles, retreads and poorly written posts that exist solely to make sure a keyword appears on the page. You want people to think, “This is a great site” the second they start reading what you have published.

Why does quality work so well as a pre-selling device?

Think about these factors.

First. People want to feel secure when they spend money. They want to deal with someone they feel they can trust. You are not going to develop a long relationship with your average site builder. That means you need to decrease purchase resistance by instantly communicating a level of trustworthiness and credibility. Good materials and visuals do that. The site looks serious. The visitor can take its recommendations seriously.

Second. Quality keeps people around long enough to set the sales hook. If someone hits your page only to run away as fast as possible after encountering sub-par content, you are not going to get a chance at making the sale. Your only hope is to get that visitor to start reading and to start noticing your links and offers. Lousy presentation and content makes that impossible.

Third. Quality multiplies the pre-selling power of your content. Ideally, you are going to offer up content that somehow points to the conclusion that the visitor should invest in the product you are promoting.

That low-key sales framing can make a world of difference in results, but it is not happening on sites where quality is lacking. The text needs to be good and the surroundings need to be good enough that they do not overwhelm the content with anything unattractive.

Pre-selling is one of the best ways to boost sales of your own product.

It is also one of the most powerful weapons in the affiliate arsenal. Affiliates who pre-sell effectively almost always out-sell their brethren.

If you are not pre-selling, you are committing Internet marketing's greatest sin: You are leaving money on the table. Up your quality quotient and watch your sales numbers climb.

To presell is to recommend.

Preselling is a way to offer free advice to people looking for solutions or answers. People are more likely to trust a recommendation rather than an out-right plug for a product. Get this right, and you make money!