Guide to Technology

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Price Comparison Search Engine

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Everyone in the computer field has heard of a search engine and for those of you who haven't a search engine is a program on the internet that is designed to search all of the websites and their documents for specific keywords. The search engine then produces a list of documents wherein these keywords are found. The major online search engines are Google, Yahoo and MSN. Search engines have a large database that is used for the storage of downloaded and processed pages. It is usually referred to as the index.



There are some common principles that are used to activate the search engine. When you use a one, it first sends out a "spider" whose job it is to collect as many documents with the related keyword as possible. The spider can be compared to a web browser; however the difference lies in the fact that the web browser shows all of the information on a page while the spider has no visual components. It works with the HTML code of the page.

The next program you will encounter is the "crawler" that helps to find links on a page. It is with the help of the crawler that the spider knows where to go. Following these links, the crawler can find website documents that were previously undectable on the search engine. It is then the "indexer" that analyzes each page and each part of the page such as headers, text, special HTML tags, etc. These three programs collectively constitute the common search engine principle.

There are some crawlers that are better than other, more common crawlers. These crawlers do a deep crawl on a website to access as many pages as possible which contain the keywords that are mentioned. These deep crawlers can also gather pages that have not been submitted! However, it is always better to search on the larger search engines; because the larger the engine, the higher the number of pages that are listed on the site. There are some search engines that can follow frame links, and some that cannot. So it is better to use those that follow frame links as it provides for a complete search of your web page.

Crawlers are found in crawler-based search engines where the listings are created automatically. However, there are also human powered directories where it depends upon humans for its listings. There are also hybrid searches that work on a combination of both of these types of search engines. Some of their searches are created automatically while others depend upon humans.

Next in line is the results engine. This is the program that extracts the search results from the database to rank pages. It is through this program that the order of the pages that best match the user's query is arranged. There are ranking algorithms that have to be followed to arrange the web pages in an orderly fashion.

The next important part of the search engine is the web server. It is the web server that is responsible for all of the interactions between the user and other searching components. The web server comes with a HTML page which has an input field. It is through this input field that the user can actually specify the exact query or information he/she is searching for. The web server also fulfills another need, and that is to display all search results related to the needs of the user in the form of an HTML page.

By following the common search engine principles and organizing your website according to these principles, you can surely place your website on the top listings of Google, Yahoo and MSN.
Price Comparison Search Engine
Without the search engines, one could safely say, the Internet becomes meaningless. Just give it a thought, how many websites do you visit by actually typing in their URLs? And compare this with the number of websites you visit by making a search on Google, Yahoo!, Lycos, Ask, MSN or any other such search. This itself will tell you the common people's tendency of using the Internet. Websites are visited in a very major way through search engines, and not by knowing the URL of the site itself.

This is why website owners are optimizing their websites in better and better ways so that their websites come up on the first few pages of the search engines. The higher is the rank of the website on the search pages, the more will be the traffic diverted to it. And more will be the business the website will have. This is the total intention of website owners, to make their websites come as high on search engines as possible.

There are many ways to do this. One of the best ways is certainly to include the popular keywords several times on the website. Search engines index web pages according to the number of times a particular keyword has occurred in it. This is called as keyword density. Web pages with better keyword densities stand a better chance to appear on the search pages.

Another way of popularizing websites is to write some relevant promotion articles (also known as marketing articles) with the requisite keyword density and to submit it on several article directories on the Internet, along with a link of the website below the article.

These article directories have excellent search engine index programs, due to which the articles stand a better chance to show on the search pages. The articles would then lead to the website of the author.

Though there are many techniques for search engine optimization, oftentimes it is seen that some websites use illegal methods to climb up the search engine ladder. However, all the popular search engines are well-equipped to detect such devious means. Once something out of the way is detected on a website relating to search engine optimization, the search engine would bad-mark the website for the future searches.

This is the penalty which search engines apply on websites. Penalized websites will not show on the search results anymore. Consequently, the traffic on the website will decrease drastically, and hence will its business.

This is all the more reason why website owners should know about SEO in the right manner. SEO is not just about selecting a keyword and them dumping it on the web page several tens of times. If anything goes wrong, the whole website could have to pay a search engine optimization penalty.

Websites can be penalized for several reasons. The following are some of the most common reasons why websites are penalized:-

(i)Too little text on the website

(ii)Too many occurrences of the keyword (keyword density more than 5% is always circumspect)

(iii)Too many inbound links to the website from the exact same keyword from promotion articles

(iv)Duplicate content in articles of the website

(v)Same article sent to several article directories without any change

(vi)Linking many websites together from the same IP, having the same types of keywords

These are some of the popular SEO penalizing causes. It is in the best interest of the website owner to know about search engine optimization penalties even before launching the website so that their websites are safe from the strict scrutiny of the websites
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