Whether you're getting into the stock market for the first time, or have been a seasoned investor for years, the market can be a tough place to entrust your money. Many people have made and lost fortunes on the market, often far greater than the level of investment that you've placed into stocks. Nevertheless, the average investor can feel a bit overwhelmed by the realities of the market and the movement within on a daily basis.



Thankfully, the market is not so overwhelming that the average investor cannot make headway. In fact, there are some general stock trading principles that can guide the typical investor, allowing them to make money within the investment markets and protect the principal that they've invested should the market take a turn for the worst.

Churning, as many professionals call it, is one of the biggest stock trading principles that an investor can follow. Having access to an online account can be a great temptation to many traders, allowing them to actively buy and sell their shares when the smallest of movement in either direction is detected, in an attempt to profit or avoid loss. This is an ill advised practice, and unlikely to pay off in the long run as the average trader can't time the market well enough.

Churning often will eat away at the profits that you would otherwise realize in your portfolio thanks to the commissions that brokerages charge to trade your stocks on your behalf. In reality, a person who churns their portfolio will see their small profits eaten away by the commissions charged on every trade, often leaving an investor who would have made money by simply holding on to their stock with a loss.

An important stock trading principle that every investor should heed is to always remember to do one's homework prior to purchasing stock with a company, even if the purchase is with a company that the investor deals with regularly. The stock trading tools available on the internet should be taken advantage of, as with only a few clicks they allow the typical investor to keep their eye on a company's financial conditions, outlook and movement.

Charts and financial summaries are additional tools that allow both the season and less experienced investor to do a deeper fundamental analysis to compare companies and industries, and give them a better view of whether a firm can make it in the long run. In many cases, a surface analysis of a company versus its competition is enough to provide an abundance of information that will allow an investor to make a well informed decision.

Actively following, but not obsessing over your portfolio's performance, is the third of these significant stock trading principles. It is important to remember that earning money in the stock market is never a sure thing. A considerable amount of investors have a "leave it alone" attitude towards the market, assuming they can simply buy stock, and over time they will make money. This can often be true considering the average long term return in the market, but is not always the case.

Make sure that you are up to date on the general news that is coming out of the companies that you hold stock in, and take note of any major developments in the industry or in the economy that could impact the company in the short term or long term. If you are fairly current on the news that comes out about these companies, you can be better prepared to pull the trigger on a trade and follow one of the best stock trading principles ever stated: Buy low, sell high.