According to some expert writers print-on-demand increases the cost i.e. the per-unit cost becomes quite high (around $4 per piece) and then there are queries pertaining to print and binding quality. On the other hand the print-on-demand strategy is quite cost-effective for it helps free writers from the process of doing a conventional print run of more than a thousand books at a time and thereby save money. As Vice-President of media products, Greg Greeley puts it “print-on-demand has changed the economics of small-quantity printing, making it possible for books with low and uncertain demand to be profitably produced".
Along with this print-on-demand technology offers a lifetime opportunity to each one of us to bring out our creativity in writing, feel free to express ourselves and let the world know about our thoughts. In you want to start there are numerous websites that will help you in this. The process is simple, just as a press asks for money to print your book, print-on-demand sites can publish a professional appearing tome and potentially offer editorial or publicity services without cost. The amount that you pay to the company varies with the length of the manuscript, number of copies made and additional services offered by it. For instance Lulu.com just charge a royalty on whatever book sold, CaféPress.com draws only a cut of the sales while Universe.com presents different packages of services ranging from $299 to $1099. So there are ample of options for the author to choose and decide.
The art of print-on-demand makes use of complicated laser printing systems and electronically formatted text, which the printers can read. Lately publishers expect that this method will enable them print lesser copies of a book more effectively and still make a profit.
However if print-on-demand comes with various advantages to the author such as liberty to set timetable for publishing your book, owning the copyright, fixing the royalty amount, letting choose the artwork for the book cover, print copies on demand, links to your website and the site of the publisher etc., there are also several disadvantages to it. For instance with print-on-demand, the marketing of a book is more or less the author’s responsibility. He only is responsible for promotion of his book through book signings and other marketing techniques. He also needs to pay his POD publisher a fee for the ISBN number and for listing his book at popular online bookstores. The onus of providing the copies of his book to reviewers within a specific time period also lies on the author’s shoulder.
In toto though print-on-demand is an upcoming and successful strategy in the field of marketing yet it is largely beneficial to those who can afford to spend money on marketing and promotion of their book and simultaneously wish to have a complete hold over their book.
Print On Demand Publishing
There was a time when becoming published consisted of a major publishing company reading your manuscript, liking what they read, and accepting it for publication. These days with the technological revolution, there are a number of ways to become published. The foremost manners are Traditional publishing and print on demand.
Both have their pros and cons, and both are extremely different from one another. There are several aspects lacking in both. Neither manner is perfect. The main issue that a writer faces when the writing process is complete. You have your manuscript, and you want to get it published, so what do you do now?
The process of traditional publication can take up to six months or more. All too often, the final decision in the publication process is the result of impatience. The writer is not patient enough to wait for an answer so he or she decides to go with print on demand publishing. In some cases, this can be a very bad mistake.
The Pros of Traditional Publication: Traditional publication takes a lot of responsibility and work out of the hands for the writer. There is less time spent in actual sales and marketing and more time available for promotion and planning the next book. There is also the aspect of the feeling of accomplishment. When one goes the self-publishing POD route, he or she often doesn't feel as if they are deserving of the title of published author. It simply doesn't feel as if it is a lofty accomplishment, as anyone with a computer and a little money can be self-published.
The Cons of Traditional Publication: Again there is the time between submission of the manuscript and actual publication. It can take weeks, and even months. The average publisher has a reading period between four to six weeks, sometimes one to six months, depending upon the popularity and work load of the publisher. Another con in traditional publishing is the financial end. Though you do not pay any fees, the publishing company gets an average fee per sale of fifteen percent. It doesn't seem like much, but it can add up after ten thousand books.
The Pros of self-publication: Print on Demand offers more on the actual control of your manuscript. You decide the content; cover art, and even the price that the book will be sold for. You decide who sells the book and where it is sold. Also, self-publishing means that you keep the final sale price of the book. However, when comparing to the fifteen percent that a traditional publisher gets, one tends to wonder if they are actually making more money.
The Cons of self-publication: Print on demand can be tricky, as many POD companies are little more than a scam. They take your money and give you a less than average book in return. There is a lot of researching involved in self-publishing. You spend a lot of time on every aspect of the publication process, from printing to marketing. Self publishing requires a considerable amount of money up front, usually with a minimum order. There is also the aspect of the public view. Once the public finds that you are a self-published author, there is a definite lacking in respect that one generally gives an author.
Ultimately, the one that will decide the best venue for your book will be you. We strongly urge you to research for a while before you actually make a choice. Most published authors, in either way, will suggest that you go with traditional publishing initially. If that doesn't work, then resort to self-publishing.
Both Mansi Gupta & Juble.com are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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