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[L503]Long Tail Web 2.0

by Mark Lindsay, Mar

So what are long tail keywords?

Long tail keywords are extensions of your main keyword past the top 20-30 in your results. For example if you run a keyword search for dogs, the first 20-30 most searched keywords are classified as the ‘top keywords' and anything below that are our long tails.

The real benefit of long tail keywords lies in the amount of competition they have, or lack there of! You will notice that your top keywords are generally quite competitive and therefore require more advanced linking strategies to bring the page you are targeting to the top of the search engines. A page that targets a low competitive, long tail keyword however will be far easier to dominate in the search engines.

Ok so you're probably thinking, “why do I care about a keyword that only brings me a minimal amount of visitors, wouldn't it be better to get to the top of ‘dogs' rather than ‘dog training in New York'? Definitely! However that doesn't mean you can't create a bunch of pages that target all your low competitive, long tail keywords as well.

Let me put it into context for you. Let's say you have a page for dogs that you are constantly linking back too, in attempt to bring it to the top of the search engines. This of course may take months the gain enough links before Google, MSN or Yahoo believe you have enough to earn your place in their top 10.

What if at the same time you created a whole bunch of pages that were targeted towards your long tail keywords? The answer is you would be up sometimes in a matter of days. Now you may only get a couple of visitors a day to each particular page, but let's say you have 20 pages that all get 3 visitors a day. That's an extra 60 visitors daily to your site, and all you did was put up a few of pages.

Now this article's called “The Benefits of PLR Content for Long Tail Keywords” and for good reason. Now we've already found out the importance of utilizing long tails on your site, but what about getting those pages up?

Well the easiest thing to do would be to write an article, targeting the specific keyword and just throwing it up on your blog. Now I don't know about you, but it would take me a lot of time to write 20 articles on topics that I know nothing about. So how can you get around this? The answer is PLR content, which stands for private label rights content.

PLR content is content that you pay for the rights to use. Basically all this means is you pay for articles that someone else wrote, which you are allowed to put it up on your site without any reference to the author.

One of the best things about PLR content is that each article already targets a specific long tail keyword for the particular niches they are written about. This means perfect keyword density (number of times a keyword shows up on a page, 1-3% is ideal) and of course the keyword is found in the title.

Now all you have to do is submit the articles to your site (submitting articles twice a week is ideal for search engine spiders) and in no time you'll start see your traffic begin to increase progressively.

The main reason why PLR content is so idea for targeting long tail keywords is because the time it takes to write an article from scratch, or the cost to get a good quality article written, is far greater than spending the 10 minutes or so rewriting an existing PLR article for that keyword.

Three thoughts:
In real estate, it's all tail: the long tail was originally developed to distinguish best-sellers sold in volume at Wal-Mart from indy titles on Amazon. In real estate, everything is the tail, as each house is different, and can be sold to only one buyer.
The long-tail applies to brokerages too: it is interesting to extend this argument not only to agents, but to the brokerages they work for: by allowing any online consumer to find long-tail inventory on his own, the Internet decreases the marketing power of the traditional brokerages, which have long maintained control of inventory. In a long-tail world, there will be more brokerages.
Maps, a new way to visualize the tail: Dustin's best point was that agents can prosper by developing blogs that promote their mastery of a niche or a neighborhood. All real estate, Tip O'Neill might say, is local. At Redfin, we are recruiting neighborhood bloggers whom we can link to from our map. We think over time that sites won't just be linked one to another in crazy daisy chains, but also organized geospatially, so that people browsing a map can uncover treasure chests of local information in the form of blogs. As users move from neighborhood to neighborhood, Redfin will show headlines from different neighborhood blogs. (We've already recruited a number of bloggers; but if you're interested in participating in this program, please drop us a line at bahn (at) redfin (dot) com. We'll even set you up with everything you need to get a blog going).
We hope to bring the traffic of Seattle's most-trafficked real estate site to local bloggers. This gives consumers the best of both worlds, local knowledge and powerful visualization technology.

Article Source : online marketing webinars

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