So what are long tail keywords?



Long tail keywords are extensions of your main keyword past the top 20-30 in your results. For example if you run a keyword search for dogs, the first 20-30 most searched keywords are classified as the ‘top keywords' and anything below that are our long tails.

The real benefit of long tail keywords lies in the amount of competition they have, or lack there of! You will notice that your top keywords are generally quite competitive and therefore require more advanced linking strategies to bring the page you are targeting to the top of the search engines. A page that targets a low competitive, long tail keyword however will be far easier to dominate in the search engines.

Ok so you're probably thinking, “why do I care about a keyword that only brings me a minimal amount of visitors, wouldn't it be better to get to the top of ‘dogs' rather than ‘dog training in New York'? Definitely! However that doesn't mean you can't create a bunch of pages that target all your low competitive, long tail keywords as well.

Let me put it into context for you. Let's say you have a page for dogs that you are constantly linking back too, in attempt to bring it to the top of the search engines. This of course may take months the gain enough links before Google, MSN or Yahoo believe you have enough to earn your place in their top 10.

What if at the same time you created a whole bunch of pages that were targeted towards your long tail keywords? The answer is you would be up sometimes in a matter of days. Now you may only get a couple of visitors a day to each particular page, but let's say you have 20 pages that all get 3 visitors a day. That's an extra 60 visitors daily to your site, and all you did was put up a few of pages.

Now this article's called “The Benefits of PLR Content for Long Tail Keywords” and for good reason. Now we've already found out the importance of utilizing long tails on your site, but what about getting those pages up?

Well the easiest thing to do would be to write an article, targeting the specific keyword and just throwing it up on your blog. Now I don't know about you, but it would take me a lot of time to write 20 articles on topics that I know nothing about. So how can you get around this? The answer is PLR content, which stands for private label rights content.

PLR content is content that you pay for the rights to use. Basically all this means is you pay for articles that someone else wrote, which you are allowed to put it up on your site without any reference to the author.

One of the best things about PLR content is that each article already targets a specific long tail keyword for the particular niches they are written about. This means perfect keyword density (number of times a keyword shows up on a page, 1-3% is ideal) and of course the keyword is found in the title.

Now all you have to do is submit the articles to your site (submitting articles twice a week is ideal for search engine spiders) and in no time you'll start see your traffic begin to increase progressively.

The main reason why PLR content is so idea for targeting long tail keywords is because the time it takes to write an article from scratch, or the cost to get a good quality article written, is far greater than spending the 10 minutes or so rewriting an existing PLR article for that keyword.