Peter Newell here with your latest MMGVision Newsletter update. I trust this message finds you in good spirit and I would first like to wish you and yours the best for the New Year blessed with Health and Happiness. May the coming year 2007 shower you with an abundance of the money you need to fulfill the unexpected and the unimaginable!
The Network Marketing Industry is definitely on the move. Here are just a few statistics for you. These may or may not even be up to date but I'm sure they will stimulate your senses. If you are involved in an MLM, Network Marketing or Direct Selling Business Venture (and I will assume you are otherwise you wouldn't be subscribed to MMGVision Newsletters) you're in the right industry.
Top of Page
Over 13 Mission People believe that Network Marketing is the answer!
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74.2% are women -
25.8% are men -
There are over 13 Million MLM entrepreneurs in the US alone -
There are over 48 Million MLM distributors worldwide -
475,000 entrepreneurs are sponsored /week worldwide -
Sales in the US - $29,665,000,000 -
Sales worldwide - $90 Billion! -
25% of distributors now working full-time. -
2% of full time reps report 6-figure incomes (in the US, this would be 260,000)
Resistance is futile... The kind of information I am going to share with you right now might come back to bite you in the butt one day if you don't listen closely.
I believe the time has come for all Network Marketers to realize there is an emerging trend within the industry the realization of which will transform the way we do business in Network Marketing. The World Wide Web has proven to be the largest and most effective networking platform on the planet. That we know as fact! Accessing the Internet and the Web was quite a task in the past but today, it is readily available almost anywhere on the planet. Literally hundreds of millions of people use the Internet on a daily basis to communicate, to share information, to exchange thoughts, ideas, education, pictures, videos and yes, even to Promote Products and Services.
So where do Network Marketers fit into this equation?
How can we use this knowledge to help us build a stronger business?
First, let's review some fundamentals and let's agree on the following:
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The Internet is not going away anytime soon. Internet is here to stay! As a matter of fact, you might want to consider that The Internet is going to go down as the most important communication tool of the 21st Century. -
We all live in a smaller neighborhood thanks to the Internet. It's called the World! -
Technologies and Software developments have reached a point where today Network Marketing Companies are easily able to integrate business processes for their network of independent entrepreneurs like you and I.
Here are only a few examples: Personal Websites with Flash Presentations, Reporting and Document Downloading, E-mail and e-Card Broadcasting, Streaming Audio and Video feeds, Virtual Conferencing and much more... -
The learning curve to use the Internet is way shorter and easier than it's ever been. -
More and more Network Marketing entrepreneurs are using an ever growing number of Internet Services and tools to communicate. -
Last but not least, there is an ever growing number of these entrepreneurs who have chosen to create their own websites (more on your personal website later)
You and I must look at the Internet as one Big Piece of Real Estate. Our knowledge and use of it will determine how much of this Real Estate we will own in the future.
Bill Gates says:
"A wealthy person is somebody who has the ability to see the obvious before everybody else does."
I don't claim to be smarter than Bill Gates but I do see an obvious trend happening today. About 10 years ago, the Internet gave birth to the MLM and Network Marketing INTERNET PROSPECTING Industry. This recent trend has created a whole new industry. Many service and marketing companies have been born out of this new trend and the subsequent demand it created. They have designed and built websites and systems in order to prospect and generate leads for MLM, Network Marketing, Direct Sales Companies and their Distributors. Some of the better known Internet Prospecting Companies are [http://www.growthpro.com/] Growth Pro, [http://www.mlm-leads-generation.com/] Prospect Connect and [http://www.mlmbrilliance.com/] MLM Brilliance.
Available primarily in English, these companies charge anywhere from $19.95 per month upwards to $39.95 per month just to provide their customers a Prospecting Website. Customers must, however, populate the contact management database with their own prospects as a rule. Other companies will charge anywhere from $70 to $200 per month for a Prospecting Website with pre-qualified leads. As an example, you might want 15 leads per month to be included with your website @ $70 per month OR 100 leads to be included @ $200 per month. Don't kid yourself; there are thousands of Network Marketers who pay these fees simply because they no longer want to be bothered with prospecting on their own.
When you think of prospecting, I suggest you think outside the box of "what you know" or "what you know that you don't know". Remember there exists a domain called "That which you don't even know that you don't know yet" and it's far greater than the former two domains listed here. Look at prospecting like a wheel with many spokes attached to it and every spoke of this prospecting wheel will help you build your business. As a whole, these spokes keep the wheel turning in balance. Here are a few Prospecting spokes that come to mind immediately but there are undoubtedly many many more:
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Family members, friends and current business associates -
Past co-workers, co-students, teachers, etc. -
Suppliers are a good source of prospects seeing as they are the people you hand over your hard earned money to. Your dentist, your insurance and real estate agents, doctor, lawyer, accountant, banker, etc. -
Cold Market Prospecting also ensures you keep your prospect list full at all times (spontaneous introductions, newspaper advertising, sizzle cards, flyers, business cards, Bulletin boards, etc.
My point is that there is a multitude of ways to build and maintain an ongoing list of prospects. The question you may want to ask yourself is: "What kind of prospect list am I attracting into my life and why am I attracting it?" (especially if your list is not constantly renewing and full)
==> SIDE NOTE
Leads/prospects experience the products and then concretely show a vote of confidence through their wallets. Converted customers are regular, loyal users of the product line ( i.e., satisfied, committed fans.)
Customers move to the next level of relationship with you and want to know about the business opportunity. They then become active distributors themselves and begin to build their own downlines by introducing members. This process repeats itself over and over again.
This sounds like a simple progression of action steps, right? Not necessarily. If you have no leads, you have...
No sales conversion. No ongoing consumption. No one to replicate.
Offline, it's easy to understand why people fail at network marketing. Many people have trouble working up the courage to recruit and generate new leads. They fear rejection.
Offline, it's not easy to appoach strangers, those who are outside their "warm circle of prospects". That's why most offline Network Marketers accomplish very little.
But Online?
Generating leads is made for the Net. Even the most introverted individual can build a successful Network Marketing business without leaving the comfort of his or her home. It's no longer necessary to have a huge and continually expanding circle of social contacts or a powerful, extroverted personality to become successful.
But that's not the way matters have unfolded. Most people in the industry try to force offline methods to an online world. Based on observable results, it's easy to conclude that this approach just doesn't work.
It's time to put the Net into Network Marketing.
In fact, there is no need to 'push' (i.e., chase cold calls/prospects) when you can motivate potential customers and business-builders to 'pull' (i.e., people want to call you to learn more). That's the beauty of the Net in a nutshell.
Online, people search for information. They look for solutions.
They are not looking for you or your downline. People are not looking for your companies products. And they are not looking for a business opportunity.
Nine times out of ten, they are not exactly sure who/what can provide what they need. People rely on Search Engines to source possibilities that are worth their time and effort to visit.
Before you can monetize your audience, you must demonstrate that you truly have their best interests at heart. You can achieve this by giving them honest, viable solutions and steering them away from inappropriate ones. That is the essence of effective PREselling, building trust and credibility.
Both Peter Newell & Richard Van Beek are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Peter Newell has sinced written about articles on various topics from Network Marketing. A 35 year veteran of the Network Marketing Industry, Peter Newell brings his seasoned experience to the table. He has been a successful networker, public speaker and coach to many thousands of individuals since 1968. Corporate Trainer for several Network. Peter Newell's top article generates over 480 views. to your Favourites.