I've just about heard it all when it comes to people's opinions on how to succeed at starting a business, weather online or offline. Everything from, "you absolutely have to have a business plan" to "failure is imminent without my new software". Although a business plan is very important and I use some very valuable software applications to grow my business, there is one aspect of success that seems to be very hard for many people to overcome.
Let me start by tell a story about when I first started in internet marketing. Before I began selling anything I hired someone to coach me. To be honest he didn't have any really revolutionary ideas, pretty much the same as the other guru's but he was honest with me when I needed to hear the truth. I followed his instructions on researching niches. Once he wrote me with a suggestion that he thought would make it easier for me but I responded saying but I thought what he was suggesting was nearly impossible. I emailed back and told him, "I can't do that, it's too hard". His response was paramount to my success. It changed everything for me. He replied saying, "John, if you think you can't then you're probably right".
I knew exactly what he was saying, my own thoughts about what I thought I could and could not do were holding me back. I decided that very day that I could in fact do what he suggested to find a profitable niche. Not only did I find a very profitable niche, I found 10 profitable niches. I quickly started my first internet business selling a hard good product and it turned out to be a total success. This rest as they say is history.
So I encourage you to ask yourself, what could you do if you removed "I can't" from your vocabulary and weren't hindered by what you think are your abilities. I knew nothing about the niche I started in and even so it took off like gangbusters. I learned about my product as I went along. I didn't know how to build a website but I learned. My success had nothing to do with starting capital because I started with less than $300.
Your success at any business venture has very little to do with talent, money you have to invest, knowledge or the product and a whole host of other excuses that people come up with about why they can't start an internet business. You success does have everything to do with your determination to succeed and perseverance when challenges come your way. I'm not saying to throw money down the toilet because you don't want to give up, please use common sense. I am saying, if after a few days, weeks or months and you haven't made any money, don't decide that online marketing isn't for you. Move on to find another niche. There are millions of hungry buyers in thousands of niches waiting to buy. Keep plugging away until you find a need to meet in that niche and fill that need. It will only take a few months to get to know your market.
Every single month, there are literally millions of people searching for information on how to make money on the internet, yet less than 3% of those people ever actually make any money. The difference between those that succeed and those that do not is that the ones who make money don't back down when faced with the same challenges that all online marketers face. It comes down to this, you have to delete the phrase, "I can't" from your vocabulary. Don't be one of the 97% that give up right before you strike gold.
Not funny ha-ha, but funny in that it's not what you would think.
What I'm trying to say is that what I've found to determine whether a chiropractor will be successful or not is very different from what you would think would determine success (or lack of).
You see, most new chiropractors think the ability to correct a subluxation or in-depth knowledge of anatomy and physiology is what separates the successful from the unsuccessful.
Some doctors would say that the knowledge and ability to attract and keep chiropractic patients is what separates the successful from the unsuccessful.
And, even though effective chiropractic marketing ability is much, much more important than technical skill, that's still not the ultimate thing I've found to determine whether a chiropractor will be a success or not.
Want to know what that ultimate success predictor is?
Good. I'll tell you.
It's ATTITUDE.
But, I'm not talking attitude in the sense of always being an upbeat, happy-go-lucky person who's always smiling and chipper.
That's not what I mean.
When I say that attitude is what will ultimately determine whether you're a successful chiropractor or not, what I'm talking about is how you respond to new chiropractic marketing ideas.
In a nutshell:
A chiropractor that comes across a new and different chiropractic marketing technique or idea, and immediately goes into brainstorming mode to figure out how he or she can implement and test it out, that chiropractor has the right attitude for success.
A chiropractor that comes across a new chiropractic marketing idea or technique and immediately comes up with all the reasons and excuses why it won't work for them, that doctor has the absolute wrong attitude, and is destined for a long and painful journey in the chiropractic profession.
I've seen it time and time again.
One doctor has an open mind.
One; closed.
So, wondering what the heck all this talk about attitude has to do with those two words I mentioned earlier?
They have *everything* to do with attitude.
You see... the doctors who have the wrong attitude always respond to a new idea or technique by first saying, "Yeah, but...".
They learn about a new chiropractic marketing approach and immediately start with...
"Yeah, but... I just started doing chiropractic."
Or
"Yeah, but... I live in a really small town."
Or
"Yeah, but... I don't have any money to spend on chiropractic marketing."
Or
"Yeah, but... I don't really like the chiropractic marketing part of being a chiropractor."
Or... well... you get the point.
The "Yeah, but..." is always followed with some reason (or excuse) for why the new chiropractic marketing idea or technique won't work for them.
The "Yeah, but..." is just another way of saying, "I can't do that because..."
And here's the reason why using those two words is such a detrimental thing to your success as a chiropractor:
The moment you say "Yeah, but...", or anything like it, is the moment you've relinquished control of your practice (and your life) over to your circumstance, environment, etc.
And... to put it bluntly.... the moment you begin making excuses for why you can't do or achieve something with your chiropractic practice, you immediately begin going down the path to failure.
It's important that you always maintain an open mind.
Be willing to give new chiropractic marketing methods a chance.
Be willing to admit there may be a better way of doing things with your chiropractic marketing than the way you're doing them right now.
And most important...
When faced with a new chiropractic marketing idea, technique, or method, always ask yourself HOW you can use it.
Not IF you can use it.
Apply this type of attitude to all the new chiropractic marketing ideas you come across in the next 90 days and you'll be shocked at how much progress and improvement you'll make to your practice.
Both Kevin Sinclair & Todd Brown are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Todd Brown has sinced written about articles on various topics from Mergers, Leadership and Marketing. Todd Brown, president of MoreChiroPatients, Inc, is nowgiving away for FREE his popular Online Videos entitled"The Ultimate Chiropractic Patient Attraction System". Get instant access to these videos at:. Todd Brown's top article generates over 2900 views. to your Favourites.