Not funny ha-ha, but funny in that it's not what you would

think.

What I'm trying to say is that what I've found to determine

whether a chiropractor will be successful or not is very

different from what you would think would determine success

(or

lack of).

You see, most new chiropractors think the ability to correct a

subluxation or in-depth knowledge of anatomy and physiology

is

what separates the successful from the unsuccessful.

Some doctors would say that the knowledge and ability to

attract

and keep chiropractic patients is what separates the

successful

from the unsuccessful.

And, even though effective chiropractic marketing ability is

much, much more important than technical skill, that's still not

the ultimate thing I've found to determine whether a

chiropractor

will be a success or not.

Want to know what that ultimate success predictor is?

Good. I'll tell you.

It's ATTITUDE.

But, I'm not talking attitude in the sense of always being an

upbeat, happy-go-lucky person who's always smiling and

chipper.

That's not what I mean.

When I say that attitude is what will ultimately determine

whether you're a successful chiropractor or not, what I'm

talking

about is how you respond to new chiropractic marketing

ideas.

In a nutshell:

A chiropractor that comes across a new and different

chiropractic

marketing technique or idea, and immediately goes into

brainstorming mode to figure out how he or she can

implement and

test it out, that chiropractor has the right attitude for

success.

A chiropractor that comes across a new chiropractic marketing

idea or technique and immediately comes up with all the

reasons

and excuses why it won't work for them, that doctor has the

absolute wrong attitude, and is destined for a long and

painful

journey in the chiropractic profession.

I've seen it time and time again.

One doctor has an open mind.

One; closed.

So, wondering what the heck all this talk about attitude has

to

do with those two words I mentioned earlier?

They have *everything* to do with attitude.

You see... the doctors who have the wrong attitude always

respond

to a new idea or technique by first saying, "Yeah, but...".

They learn about a new chiropractic marketing approach and

immediately start with...

"Yeah, but... I just started doing chiropractic."

Or

"Yeah, but... I live in a really small town."

Or

"Yeah, but... I don't have any money to spend on chiropractic

marketing."

Or

"Yeah, but... I don't really like the chiropractic marketing part

of being a chiropractor."

Or... well... you get the point.

The "Yeah, but..." is always followed with some reason (or

excuse) for why the new chiropractic marketing idea or

technique

won't work for them.

The "Yeah, but..." is just another way of saying, "I can't do

that because..."

And here's the reason why using those two words is such a

detrimental thing to your success as a chiropractor:

The moment you say "Yeah, but...", or anything like it, is the

moment you've relinquished control of your practice (and your

life) over to your circumstance, environment, etc.

And... to put it bluntly.... the moment you begin making

excuses

for why you can't do or achieve something with your

chiropractic

practice, you immediately begin going down the path to

failure.

It's important that you always maintain an open mind.

Be willing to give new chiropractic marketing methods a

chance.

Be willing to admit there may be a better way of doing things

with your chiropractic marketing than the way you're doing

them

right now.

And most important...

When faced with a new chiropractic marketing idea,

technique, or

method, always ask yourself HOW you can use it.

Not IF you can use it.

Apply this type of attitude to all the new chiropractic

marketing

ideas you come across in the next 90 days and you'll be

shocked

at how much progress and improvement you'll make to your

practice.