When most people hear
about a new product or service, they immediately ask themselves "How will I or
someone I know benefit from this idea?"
People process this
question instantly-usually within 10 seconds. To inspire others to help you
succeed, you need to develop an "instant impact message" that
helps
people
immediately recognize the value your business offers. Your instant impact
message is a brief, powerful message that's based on the benefit you offer to
your customers. Benefit distinguishes your business from the competition and
makes it easy for people to remember you. They then become part of your sales
team as they share information about your business.
Creating a winning
message that clarifies your purpose and maintains a specific focus is really
quite simple.
 First, write down how
your business helps your customers. Circle any key descriptive words--ones that
resonate with your heart. Then use the most exciting words to form a single
statement that focuses on the key benefit your business provides. For example,
if you own a restaurant, you can use "Healthy food that satisfies any appetite."
Use your instant impact message everywhere--at business functions and on your
business cards. The more people hear about your business, the more business and
ideas you'll generate.