When most people hear



about a new product or service, they immediately ask themselves "How will I or

someone I know benefit from this idea?"

People process this

question instantly-usually within 10 seconds. To inspire others to help you

succeed, you need to develop an "instant impact message" that

helps

people

immediately recognize the value your business offers. Your instant impact

message is a brief, powerful message that's based on the benefit you offer to

your customers. Benefit distinguishes your business from the competition and

makes it easy for people to remember you. They then become part of your sales

team as they share information about your business.

Creating a winning

message that clarifies your purpose and maintains a specific focus is really

quite simple.

 First, write down how

your business helps your customers. Circle any key descriptive words--ones that

resonate with your heart. Then use the most exciting words to form a single

statement that focuses on the key benefit your business provides. For example,

if you own a restaurant, you can use "Healthy food that satisfies any appetite."

Use your instant impact message everywhere--at business functions and on your

business cards. The more people hear about your business, the more business and

ideas you'll generate.