One of the more important criteria necessary
to your success building a solid Network
Marketing business is Unique Products and
unique means different things to different
people. Many Networkers will say that a
product is unique as long as it isn’t
already being sold on the market, or if the
product is one of a kind, or if you can fill
a niche and create an income from that.

But what does unique really mean and how
will that criteria help you create a
substantial and progressively growing
residual income?

There are actually three different areas to
consider. Three criteria necessary to
consider a product line as unique… And all
three must be present.

Products must serve multiple different
categories. This means not one-dimensional
and therefore giving a wider range of
possible customers. For example if the
product line is nutritional only, you’re
losing customers based on only half the
population is interested in nutritionals.

Now while half the population is a good
thing, having multiple products that are
attractive to the WHOLE population is much
better.

Companies that offer a broad spectrum of
products that actually fall in to multiple
industries (such as Personal Hygiene,
Beauty, Household, Nutrition, etc), have a
greater opportunity to gain customers, since
most people agree that shopping from
one ‘Store’ is easier and preferable to
multiple stores or companies.

Also, since the above-mentioned industries
are each multiple-billion dollar industries,
the income potential for the individual
involved in more than one of them will
increase accordingly.

Products must be unique enough to have
patents on them. Many companies, especially
nutritional companies, are just ‘me-too’
companies. They figure that just making the
product seem unique will be enough. So they
change the flavor, or the color, or the
bottle, or the so-called prime ingredient,
then re-name it and call it Unique.

Cool.

The problem with that is there are now a
bunch of other companies marketing a very
similar product with no uniqueness and no
patenting ability since all they did was
change how the product appears.

To own a patent, a product must go through
clinical trials and produce a desired result
that NO OTHER product does. If there is no
patent then the product really is nothing
more than a copy-cat, something just thrown
into a bottle, a jar, or a packet.

That’s why in the nutritional industry for
example, a person can walk into any store
and buy all kinds of items that have trace
amounts of healthful elements.

In a patented product, those elements are
profoundly present and effective. But in
a ‘me-too’ product, the effects of healthful
elements (eg. garlic or gucosamine), are
more often than not, minimized or even
neutralized due to mass production ingredients
and inability to use the patented formula of the
original recipe.

So be aware of copy-cat products. They can
produce some excitement out of the gate, and
if the MLM company is managed extremely
well, may even last a few years. But once
the initial hype has run its course, people
will realize that these products are just
like all the others.

Products have to serve the masses. This is
crucial! Many one-dimensional companies are
faced with this problem: You the distributor
have to SELL or convince the prospect that
they NEED this product…and so do all your
potential down lines!

Most single-product companies have products
that prospects at this time in their lives
simply do not use! So the first thing a
distributor needs to do is convince the
prospect they NEED the item in question.

All kinds of issues come up from that.

Good salespeople are hard to find for one
thing. And since most people hate to sell or
just plain suck at it, how in the world will
a substantial and progressively growing
residual income ever be achieved when all of
your future customers must come through the
efforts of people who can not or will not
sell? The MLM industry is not about sales
(believe it or not).


To be successful here, you need to be able
to help people. That’s it. Help people find
solutions to their problems. When you do
that, people will want to buy from you and
get involved with you.

Now the best way to help someone is to show
him or her a product that they already use,
but has the uniqueness already mentioned in
the first two points. So basically, all the
prospect has to do now, in order to take
advantage of your offer or your company, is
switch stores.

I mean, they’re already buying similar
products from somewhere else – albeit
inferior ‘me-too’ products –
right? So if you can help them by either
saving them money or increasing the
effectiveness of the products (or both), you
will gain a new customer.

If every single person you meet or know or
who visits your website, is already using
similar products to what your company is
offering, then they are a potential new
customer when you meet the above criteria.

Add in the moneymaking aspect (since stores
like Wal-Mart or Costco or Safeway or all
other retail stores they currently buy from
don't pay them to shop there), you also have
a much greater potential of a substantial
long-term business.

Written by Karl Airey
Net Mentoring Inc.